News
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Burson Cohn & Wolfe Africa Wins African Network of the Year
Burson Cohn & Wolfe (BCW), a top-three, full-service, global communications agency, won the Gold Award for African Network of the Year, for the third consecutive year, at the annual PRISM Awards.
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Havas appointed Creative Agency for Parmalat’s International Portfolio
Havas is proud to announce that it has been appointed as the lead creative agency for Parmalat’s international portfolio of brands in South Africa.
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Smirnoff Salutes the MTV Video Music Awards
Smirnoff, the lead sponsor of the local broadcast of the 2017 MTV Video Music Awards (VMAs), applauds the announcement that gendered categories have been scrapped from this year’s music video celebration.
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FCB Joburg Distills Essence of ‘Africanacity’ As It Assists Absa Relaunch In Africa
FCB Joburg has created a new word, as well as a 360° campaign embracing traditional and new media, to assist Absa Group, formerly Barclays Africa Group, in its relaunch in Africa.
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Social Marketing – Getting Started
The single most compelling reason is that today we are looking for the self-directed buyer.
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Young South Africans support alcohol ad ban
The government will likely only have moderate support from young South Africans should they go ahead with a proposed ban on the advertising of alcoholic beverages.
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Nfinity launches employee advocacy division, theIntern-ship
Some of a brand’s best advocates are its staff. A brand’s internal team knows their service or product inside out; they understand the company’s ethos, its values and messaging.
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Tap into the hearts and minds of the Mom-sumer!
Exposure Marketing, organisers of the MamaMagic Baby Expo, has launched an all-new conference to help marketers tap into the hearts and minds of the Mom-sumer.
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Poweroad Africa enters the electric power market
Poweroad Africa is marking its entry into the electric power market in South Africa and Sub-Sahara Africa trading in an unlimited variety of electric products and services.
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FNB ranked among the world’s most powerful banking brands
FNB has received global recognition as one of the world’s most powerful banking brands, ranked 4th in the banking category of Brand Finance’s Brand Strength Index (BSI) for 2017.
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Apple leads the way in 2017 SAcsi for mobile handsets
The latest South African Customer Satisfaction Index (SAcsi) for Mobile Handsets, conducted by Consulta, indicates that local mobile handset users are most satisfied with Apple iPhone, despite the brand’s high prices. With an overall SAcsi score of 84, Apple is well above the industry average of 79.7 and 0.5 points ahead of its 2016 score of 83.5.
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Smart Media provides Dis-Chem with unique in-store customer media experiences
Dis-Chem Pharmacies has partnered with in-store advertising innovators Smart Media to provide its stores with an integrated advertising experience that enriches the customer journey.
As artificial intelligence (AI) and the African Continental Free Trade Area (AfCFTA) reshape the marketing BRC confirms 1 January 2027 launch for Total Video Measurement
The Broadcast Research Council of South Africa (BRC) has confirmed that Total Video Measurement (TVM), Jacaranda FM reveals the Top 10 entrepreneurs in this year’s “Her Perfect Pitch” competition
Jacaranda FM has officially announced the Top 10 entrepreneurs selected for the latest edition of its …
By Shobana Sruthi Mohan, Enterprise Analyst at ManageEngine For the past two years, enterprise AI The era of “feel-good marketing”: Why positivity and purpose-driven storytelling is cutting through the noise
From rising living costs and global uncertainty to the relentless pace of the 24-hour news Community involvement cannot sit on the margins of a media business
By Dimakatso Manganyi, HR Manager and Corporate Social Investment Lead at Kaya 959 When more DOOH is rewriting the rules of game day
As fans take the action beyond the stands, digital out-of-home gives brands a way to Anthropic and Salesforce announce Claudeforce & Salesforce in Claude
Salesforce and Anthropic are announcing Claudeforce, an expanded strategic partnership bringing Claude’s intelligence and reasoning Why the best business strategy is nothing without a clear execution strategy
By Thuto Motsie CA (SA), CEO of Thamani When a company develops a business strategy Africa’s AI opportunity starts with infrastructure and independence
