News
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Africa’s three largest BOP markets By An Hodgson of Euromonitor International
There is no fixed definition of the bottom of the pyramid (BOP), as it contains a mix of incomes, living standards, rural-urban locations, and varying levels of access to goods and services, including education, healthcare and organised financial services. But broadly speaking, the BOP refers to the poorest socioeconomic group in a country or society.
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3D Group, Not just another exhibition company!
3D Design is one of the largest exhibition stand design and construction companies which specialises in custom modular and wood exhibition stands, shop fitting and event infrastructure and management.
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This July, have fun making a difference For Qhubeka
July is traditionally a fundraising-focused month at Qhubeka Charity, but this year the organisation is making it even easier for people to support its bicycle programmes while having fun by launching ForQhubeka.
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The GAPP Awards, THE South African print awards
Introducing The GAPP Awards. The South African Printing, Packaging and Signage Industries are mature markets which are on a par with their international counterparts.
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Cartrack and Drive and Save’s affordable theft-only vehicle insurance
In a country where between 65 per cent and 70 per cent of motor vehicles remain uninsured (according to the Automobile Association), it seems inevitable that a company would recognise the gap in the market and introduce an affordable theft-only insurance product.
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Trip to a luxury island rewards DEVELOP SA’s top dealers
The key to our success has been growing with our partners and knowledge sharing.
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Nederburg adds Michelangelo 2017 medals to its awards story
Showing its proficiency in the making of top-quality dessert wines, Nederburg earned a platinum medal for the 2017 vintage of its The Winemasters Noble Late Harvest at the 2017 Michelangelo International Wine & Spirits Awards, held in Cape Town.
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Reverse-engineering a brand strategy for the Vodacom Cup
SARU and Brand inc developed an online toolkit for the unions taking part in the Vodacom Cup.
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Marketing agency Quirk to sell to leading global communications group
Quirk was founded by CEO Rob Stokes in 1999, and began life as a digital agency.
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Obey your mouth and you shall be set Freeeee!
Cadbury 5Star, South Africa’s newest chocolate bar, has released a cool television commercial which delivers a humourous and mind-liberating, sensorial takeover.
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Is Technology saving Advertising?
Advertising as we know it is about to die. This is great news, because it deserves an abrupt death. If you’ll excuse the sweeping generalisation and world-weary cynicism, it’s long been a soulless space that preys on the weak; a race to the bottom where marketers shamelessly and lazily try to trick consumers out of their cash.
As artificial intelligence reshapes industries across the world, a recent World Economic Forum article highlights Advertisers are planning TV for a consumer that no longer exists
By Leslie Adams, Sales Director at Reach Africa Switch on the TV at home and Is African creativity the world’s most undervalued asset?
By Anthea Whitehead, Cape Town Campus Manager at AAA School of Advertising Africa does not BOO! Campus Media generates more than R25 million in alternative income for partner South African universities
A commercially proven partnership model developed by Campus Media, a South African business operating at Africa’s leading communications association announces landmark AU partnership for its 2026 Africa conference
The International Association of Business Communicators Africa Region (IABC Africa), Africa’s leading business communication association, Why great ideas don’t necessarily translate into great businesses
Entrepreneurs often believe that success starts with a great idea. It doesn’t. Ideas are plentiful. Basetsana Kumalo, Bryan Habana and more to speak at the MANCOSA Jacaranda FM Business Breakfast
Some of South Africa’s most respected business leaders, entrepreneurs and high-performance achievers will take to “This is madness”: The honest strategy behind Distrikt 9’s partnership with the Loeries
It’s a complex time to be in the creative business. So when independent creative agency The MediaShop strengthens leadership team
The MediaShop has announced the promotion of Jedd Cokayne from Business Unit Head to Deputy Uniting for purposeful action to alleviate homelessness in Johannesburg
