News
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Tractor Outdoor announces leadership promotions
Tractor Outdoor has promoted two members of its team as the company strengthens both its regional sales leadership and digital out-of-home offering. Cara Woods has been named Head of Sales […]
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CTV is reshaping how brands reach television audiences
By Adiela Dramat, Senior Client Partner at Reach Africa For many years, TV advertising worked in a fairly simple way. Campaigns were planned around programme schedules, media was booked months […]
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FAME Week Africa wins Best Overall Exhibition at 2025 AAXO Awards
FAME Week Africa took top honours at the prestigious 2025 AAXO (Association of African Exhibition Organisers) Awards, winning Best Overall Exhibition – one of the industry’s highest accolades, reserved for […]
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“Africa must tell its own story – and communicators must lead the work”
By Bradly Howland, President of Public Relations Institute of Southern Africa (PRISA) PRISA members had the privilege of hearing from African Public Relations Association President, Arik Karani, on a subject […]
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Happy Pay to scale first ad-subsidised payments network, delivering cost-free BNPL payments for SA consumers
Happy Pay, one of Africa’s fastest-growing Buy Now Pay Later (BNPL) platforms, has secured a $5 million seed round led by global technology investor, Partech. The round also included participation […]
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Visit Finland turns social media into a casting call
What does a Finnish summer feel like? Rather than answering that question with a glossy travel film, Visit Finland is handing the creative brief to social media. The ambition: a […]
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Finance or business qualifications: How to upskill your career in less than a year
In today’s competitive job market, a qualification in financial or business management is one of the most versatile and powerful investments you can make in your career, regardless of your […]
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Guinness launches new campaign
Guinness Extra brings Guinness’ Official Beer partnership with the Premier League to life in key markets, including Africa and Asia, by celebrating “Extra” fans and the matchday rituals that travel […]
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The Rand Show starts this week – and it’s going to be a BLAST!
The countdown is on. The Rand Show 2026 is South Africa’s largest and most iconic consumer show. It takes over the Johannesburg Expo Centre, Nasrec from 2–6 April 2026. Show […]
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SMEs get a foot in the door with radio through Kaya Business Club
South Africa’s small business sector is facing a familiar paradox: growth requires visibility, but visibility costs money that most SMEs don’t have. The Kaya Business Club is attempting to address […]
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Turning once-offs into regulars
By Len Lubbe, CEO at LoyaltyPlus Customer acquisition is expensive. It is therefore in retention where a company’s margin lives. Most brands are structured to win the first transaction. Marketing […]
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Why the real business value of GenAI lies in architecture, not experimentation
As organisations move beyond experimentation with generative AI (GenAI), the focus is shifting from curiosity to commercial value. The question many technology leaders are now asking is not whether AI […]
As artificial intelligence (AI) and the African Continental Free Trade Area (AfCFTA) reshape the marketing BRC confirms 1 January 2027 launch for Total Video Measurement
The Broadcast Research Council of South Africa (BRC) has confirmed that Total Video Measurement (TVM), Jacaranda FM reveals the Top 10 entrepreneurs in this year’s “Her Perfect Pitch” competition
Jacaranda FM has officially announced the Top 10 entrepreneurs selected for the latest edition of its …
By Shobana Sruthi Mohan, Enterprise Analyst at ManageEngine For the past two years, enterprise AI The era of “feel-good marketing”: Why positivity and purpose-driven storytelling is cutting through the noise
From rising living costs and global uncertainty to the relentless pace of the 24-hour news Community involvement cannot sit on the margins of a media business
By Dimakatso Manganyi, HR Manager and Corporate Social Investment Lead at Kaya 959 When more DOOH is rewriting the rules of game day
As fans take the action beyond the stands, digital out-of-home gives brands a way to Anthropic and Salesforce announce Claudeforce & Salesforce in Claude
Salesforce and Anthropic are announcing Claudeforce, an expanded strategic partnership bringing Claude’s intelligence and reasoning Why the best business strategy is nothing without a clear execution strategy
By Thuto Motsie CA (SA), CEO of Thamani When a company develops a business strategy Africa’s AI opportunity starts with infrastructure and independence
