Botswana Dept of Broadcasting Services removes local production rule and appoints Marnox Media as SA agent
Marnox Media has been lobbying the public broadcaster in Botswana for many years, to remove the rule that all television and radio commercials flighted on BTV and RB2 have to be locally produced.
‘We worked closely with local strategy expert, Peter Langschmidt, to prove to the Department of Broadcasting Services (DBS) that multinational and South African advertisers could not justify producing a specific commercial for Botswana when the GDP was only 5% the size of South Africa,’ says Mark Knocker at Marnox Media.
DBS agreed and have removed the stipulation for local commercial production with immediate effect. Chris Botha, MD of Park Advertising, which places over R1B worth of advertising in Southern Africa stated, ‘This is great news for our clients, they can now easily flight existing material directly on the biggest commercial stations aimed at the Botswana market.’
In addition to this breakthrough, DBS has appointed Gaborone based Venture Bliss, led by Diks Ketlogetswe as its sales representative. Venture Bliss has in turn appointed Marnox Media to represent BTV and RB2 in South Africa, Kenya and other African markets.
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