News

  • The spirit of rugby

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    This year’s edition of the British and Irish Lions Tour has been teeming with action and suspense on and off the field. As with previous editions of the tour, there […]

  • The future is DOOH: The renaissance of the OOH industry

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    By Lizelle Mc Connell, Sales Director and Remi du Preez, Commercial Director at Tractor Outdoor The global advertising industry is currently experiencing a renaissance in the Out Of Home (OOH) media […]

  • If I huff and I puff…will the big bad wolf blow your house down?

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    Dashni Vilakazi, Managing Director at The MediaShop Johannesburg encourages companies to take a hard look at their own accountability and corporate culture. There are many factors that could be protecting […]

  • South Africa’s BPO sector surges on the back of global recovery

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    As world economies drive their COVID recovery plans and reopen markets, South Africa’s Business Process Outsourcing (BPO) sector has surged on the back of steps taken by global businesses to […]

  • BRC announces next Infinite Dial study

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    The Broadcast Research Council of South Africa (BRC) will be overseeing the next iteration of Infinite Dial, the leading study on digital audio from Edison Research. The South African edition […]

  • Brands need an action plan for a world beyond third-party cookies

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    By Mario de Lima, Head of Digital Media at solutions and systems integrator +OneX For years, brands have relied on third-party cookies and mobile identifiers to deliver personalised ads to […]

  • HaveYouHeard creates new TV show for Scottish Leader

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    Whiskey brand Scottish Leader is launching a TV show exploring how people see the world differently to entertain both its existing fan base and potential consumers tuning in, and enhance […]

  • Be responsible. Drink more

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    When the Responsible Party Prevention Program created by Pernod Ricard calls on young people to show responsibility by drinking more during parties…water is what they’re talking about. With its signature “Drink More”, […]

  • No more tough guys, just good fellas, please

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    By Olwethu Bandezi, Strategist at Clockwork Media Since around the 1920s, when the sales era of advertising was introduced, marketing has been building visual gender stereotypes to convince people to purchase products, […]

  • The waning influence of influencers as we know them?

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    By Garreth van Vuuren, Founder and Managing Director at RAPT Creative Looking forward in late 2019 towards 2020, the predictions for influencer marketing were more than just promising – they […]

  • South African screenwriter advances to 2021 Film Independent Episodic Lab finals

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    Screenwriter and indie storyteller, Tumelo Tladi advanced to the finals to be among those considered for the upcoming 2021 Film Independent Episodic Lab for her historical fiction television script, Exile. The […]

  • Pan African Media Research Organisation call for papers ahead of 22nd annual conference

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    Call for papers for the 22nd PAMRO All Africa Media Research Webinar 26 – 28 October from 11H00am to 14H00 SA time (GMT+ 2) PAMRO is pleased to announce its 22nd annual conference that will […]

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