News
-
Versus Africa seals fundraise as it paves the way for companies to access markets with ease
Africa presents a $2.1 trillion consumer spending market for businesses seeking to explore new opportunities for their products and services. Enabling businesses to enter the continent is Versus Africa, a […]
-
Ultimate Braai Master is returning for Season 7
What comes to mind when mentioning a South African social custom or a way of cooking outdoors? You guessed right! The good old sishanyama or braai. Whatever your preference is: […]
-
Bringing more women into the outdoor arena
Across the global landscape, the Out Of Home advertising (OOH) arena has typically been an industry that has seen more men enter its ranks than women – but things are […]
-
POPIA compliance – The effect on direct marketing
By Carrie Peter, Solution Owner at Impression Signatures The Protection of Personal Information Act (POPIA) has shifted various crucial areas and processes within organisations across South Africa. These adjustments have […]
-
Great customer experiences don’t just happen, but they can be manufactured
By Brent Haumann, Managing Director, Striata At this point, most businesses understand the importance of customer experience. They know that providing a great customer experience can help their organisation stand […]
-
New Salesforce research reveals marketers’ shifting priorities, challenges and tactics
Improving marketing ROI is South African marketers’ No. 1 priority, while engaging with customers in real time is their No. 1 challenge. Salesforce one of the global leaders in CRM, […]
-
Deadline for 2021 Galliova Awards entries is fast approaching
Despite the constantly changing local media landscape, the South African Poultry Association (SAPA) remains committed to supporting local media and hosting the annual Galliova Awards to honour excellence in South […]
-
What’s that sound? Everybody look what’s going down!
By Moti Grauman, Digital Media Strategist at The MediaShop What is a brand? As a marketer with more than 20 years’ experience, I should probably know, but I am not […]
-
The Good Things Guy celebrates six years of sharing good news!
Six years ago, one South African citizen turned a reckless challenge into a random act of kindness. Fast forward a few years and today the Good Things Guy platform reaches […]
-
Primedia Outdoor continues to evolve AVR technology, now including colour recognition
Following the positive results and ROI of Primedia Outdoor’s Prime(i) Road and Prime(i) Mall technology and product offering, this innovative AVR (Anonymous Vehicle Recognition) technology has evolved even further and […]
-
Award-winning talent joins Think Creative Africa
Award-winning through-the-line agency Think Creative Africa welcomes Zetu Damane and Thibedi Meso as Chief Strategy Officer and Executive Creative Director, respectively. The agency has been on a winning trajectory in […]
-
Six Olympic lessons for working life
By Kim Furman, Synthesis Marketing Manager The Olympics are the coalescence of excellence across countries and cultures – a showcase of the best doing their best. However, this year is […]
By James Hughes, Business Coach at Grow Leaders are often too quick to blame the Provantage changes the question with Programmatic-Enabled Digital Place-Based Networks
Provantage’s launch of programmatic buying on Mall TV, the first of its Digital Place-Based Networks Why TVCs still matter in a hyper-digital world
In a world of scrolling feeds, six-second videos, personalised algorithms and audiences moving constantly between Menlyn Park Shopping Centre takes home 14 awards at 2026 SACSC Footprint Marketing Awards
Menlyn Park Shopping Centre has taken home 14 awards – including one Gold, nine Silver Why Kaya 959 backs the case for continued marketing investment
Every recession produces the same instinct: when budgets tighten, marketing is the first line cut. The real test of agentic AI is accountability, not autonomy
By Nicol Germishuis, vCIO at IPT When businesses talk to me about agentic AI, the Navigating the intersection of sanctions and international arbitration
By Trevor Versfeld (partner), Chandni Gopal (partner) and Katy Hindle (consultant) at Webber Wentzel It Employee engagement runs on an emotional contract
By Lianne Booth, Strategic Projects Director at Achievement Awards Group Every employee signs a formal Why businesses must shift focus from printer price to total cost of ownership
When businesses invest in new technology, how much it costs is often the first question Naritive takes its Attention Intelligence Platform further with the launch of STUDIO
