News
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RAPT Creative launches influencer campaign for Sol
Citizen-of-the-world beer brand Sol has opted to speak up against the most challenging dilemma facing South Africa’s youth state of mind – this in a bid to break through the […]
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HOT 102.7FM responds to evolving audio landscape with launch of new app
In response to customer demand and an ever-evolving audio landscape, HOT 102.7FM has launched a new app, giving the Johannesburg-based radio station the perfect platform on which to further engage […]
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Top trends in branded merchandise and gifting
Even in the toughest of markets, where budgets are tight and there is increased pressure to show a return on investment for all marketing spend, branded merchandise is a powerful […]
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Africa’s vast potential in focus at 2nd annual African Marketing Confederation Conference
Rich in natural resources and with a population of over 1.3-billion people, Africa is an attractive market for marketers seeking new ventures. This conference aims to showcase the untapped potential […]
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Building brand trust and loyalty in the era of community commerce
By Greg Bailie, Sales Lead, Global Business Solutions at TikTok -Sub Saharan Africa In today’s digital age, brands are constantly seeking new and innovative ways to connect with consumers and […]
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Primedia Broadcasting’s annual community radio conference hits the mark
Through the years, Primedia has earned its reputation of walking its talk. Primedia Broadcasting, the creative hot house for emerging talent, has played an active role in supporting and boosting […]
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From local to hyperlocal – street-level media brightens up urban landscapes
Bus shelters, street poles, curb side dustbins, street name ads and shopping centre parking lots in South Africa’s major metropolitan areas are among the spaces via which Street Network (a […]
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KFC Double Crunch burger becomes the ultimate “fix”– tackling its competition head on!
The clown tried to outrank the colonel on chicken, but no one was loving it. So, KFC fixed it! #MakeItKFC In a cheeky move by South Africa’s most loved fried […]
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MullenLowe wins Panarottis account following 5-way pitch
Panarottis Pizza Pasta was founded by Spur Corporation in December 1990. With a focus on big on family, big on pizza, it has become a household name with an evergrowing […]
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Wavemaker’s Audience Solutions delivers personalised, data-driven insight
In early 2023, international media house Wavemaker announced the launch of its data solutions team: Wavemaker Data and Analytics. The new offering comprises five pillars, the first of which is […]
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The rise and rise of the township economy
With half of South Africa’s population living in the estimated 532 townships around the country, vast potential lies in the so-called “township economy”. According to Roger Wilco’s 2022 Township CX […]
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South African PR leader Nicola Nel wins PROI Worldwide Founders Award
PROI Worldwide, the world’s largest partnership of leading independent communications agencies, has presented the 2023 PROI Founders Award to Nicola Nel, founder & CEO of Atmosphere Communications in South Africa. […]
Heinz is bringing more than 150 years of heritage to South Africa with a Heinz Before you rewrite the strategy, check whether execution is the real problem
By James Hughes, Business Coach at Grow Leaders are often too quick to blame the Provantage changes the question with Programmatic-Enabled Digital Place-Based Networks
Provantage’s launch of programmatic buying on Mall TV, the first of its Digital Place-Based Networks Why TVCs still matter in a hyper-digital world
In a world of scrolling feeds, six-second videos, personalised algorithms and audiences moving constantly between Menlyn Park Shopping Centre takes home 14 awards at 2026 SACSC Footprint Marketing Awards
Menlyn Park Shopping Centre has taken home 14 awards – including one Gold, nine Silver Why Kaya 959 backs the case for continued marketing investment
Every recession produces the same instinct: when budgets tighten, marketing is the first line cut. The real test of agentic AI is accountability, not autonomy
By Nicol Germishuis, vCIO at IPT When businesses talk to me about agentic AI, the Navigating the intersection of sanctions and international arbitration
By Trevor Versfeld (partner), Chandni Gopal (partner) and Katy Hindle (consultant) at Webber Wentzel It Employee engagement runs on an emotional contract
By Lianne Booth, Strategic Projects Director at Achievement Awards Group Every employee signs a formal Why businesses must shift focus from printer price to total cost of ownership
