
Power of incentive travel in corporate rewards strategy is unmatched
By Angela Zaroozny and Sharon Field, Group & Incentive Travel Managers at Achievement Awards Group
In today’s competitive business landscape, retaining top talent is essential for growth and success. One of the most impactful ways companies are keeping their best performers engaged and motivated is through group incentive travel. Unlike cash bonuses, incentive travel blends personal rewards with team bonding and brand loyalty, making it a key tool in corporate reward strategies.
Why incentive travel works
Research by the Incentive Research Foundation (IRF) highlights the significant impact of travel-based rewards. In a 2024 report, 91% of participants rated group incentive travel to appealing destinations as “extremely motivating”. For Gen Z and Millennials, the allure of travel is even stronger, making it the most sought-after reward among younger professionals.
According to the IRF, the effectiveness and impact of incentive travel programmes are a direct result of the immersive, experiential nature of the reward. Furthermore, travel incentives provide experiences and rewards that are clearly differentiated from regular monetary compensation, which are often beyond what individuals would or could obtain on their own. Non-cash incentives, specifically incentive travel, yield higher effectiveness and return on investment than cash alone.
What makes incentive travel so effective?
Memorable, tangible rewards:
A well-executed incentive trip offers unforgettable, highly aspirational experiences comprising of exotic destinations, luxury resorts or adventurous getaways. Employees return with cherished memories and a stronger emotional connection to their company. These positive associations foster brand loyalty that cash or gifts simply can’t match.
Enhanced motivation & performance:
Employees work harder for the opportunity to experience something extraordinary. Whether it’s hitting sales targets or achieving project goals, group travel rewards provide clear, aspirational incentives that drive performance and productivity.
Stronger team collaboration:
Beyond individual rewards, group incentive travel fosters deeper personal connections among colleagues. Travelling together helps break down silos, encouraging trust and collaboration. Team-building activities during the trip reinforce camaraderie, which employees carry back into the workplace.
Boosted brand loyalty & advocacy:
When employees feel like VIPs, they become brand advocates. Sharing their experiences with colleagues and clients boosts the company’s reputation. A standout reward like incentive travel enhances pride in the organisation, creating enthusiastic ambassadors who share their experiences far and wide.
Increased employee retention:
Retaining top talent is a challenge, especially in competitive industries. Offering exclusive, personalised rewards like travel helps employees feel recognised and valued, reducing turnover and encouraging long-term loyalty, as well as attracting new talent.
Customisable experiences:
Incentive travel is highly flexible and can be tailored to fit company culture, budget and employee preferences. Whether it’s a tropical retreat or an adventurous expedition, travel programmes can be crafted to reflect corporate values and objectives, while balancing work and leisure elements. Companies can incorporate business elements into the travel itinerary, such as leadership seminars, strategy sessions or workshops, creating a productive mix of work and leisure.
Measurable ROI:
While travel rewards may seem costly, their long-term benefits often outweigh the upfront investment. Companies see measurable returns in improved employee performance, productivity and retention. With clearly defined goals, businesses can assess whether the programme drives key outcomes like better sales, higher client retention or improved project performance.
Incentive travel goes beyond just a reward – it’s a strategic tool that boosts performance, builds loyalty and fosters teamwork. For companies looking to retain top talent and differentiate themselves in the marketplace, group incentive travel is a game-changer.
To make the most of this strategy, work with a trusted rewards partner that can design and deliver full-service travel and rewards solutions, ensuring your incentive programmes are tailored to inspire, engage and deliver results.