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First-rate training at the Cannes Lions Young Marketers Academy

The Cannes Lions Young Marketers Academy is set to return to the International Festival of Creativity for a fifth year with new sponsor, leading brand and communications agency Dentsu Aegis Network, supporting the dedicated training programme.

A week-long course, taking place throughout the Festival week, the Young Marketers Academy addresses the importance of creativity in communications and provides a bigger picture of a marketer’s role. Designed for young marketers working for client companies, the academy focuses on four key topics: The case for creativity; Communication strategy excellence; Best-practice agency-client relationships; and the modern brand. The course will be led by Jim Stengel, former Global Marketing Officer of P&G, with experts Suzanne Tosolini, an independent consultant focused on all aspects of brand strategy, and Serfi Altun, Founder and Idea Chef at Idea Bakery, serving as academy tutors.

Dedicated to supporting the next generation of brand leaders, Dentsu Aegis Network will actively support the Academy across the week through a range of activities including access to inspiring and aspirational speakers.

Benefitting from an unrivalled environment that allows for a true immersion into learning and creativity, the Young Marketers Academy will take advantage of the main Cannes Lions content programme alongside its own tailored agenda of bespoke sessions given by senior industry figures from the likes of Coca-Cola, Facebook, Google, Wunderman, Eyeka and Resource. Evening events will allow for industry networking, set to enhance the attendees’ experiences whilst building their contacts.

The result will be young marketers who return to their roles better equipped with the skills and best-practices needed to develop their careers.

Commenting on the academy, Jim Stengel said, ‘This is an absolutely transformational experience for young leaders. I continue to receive notes from our “graduates” on the difference this week has had on their business and on their careers. It is my favourite week of the year!’

Adding to this, Nick Waters, CEO of Dentsu Aegis Network APAC said, ‘Today’s Young Marketers are the future stars of the advertising and marketing industry and talent development is one of our primary directives. We are delighted to sponsor the Young Marketers Academy and to provide participants with a fresh perspective on creativity through experts who have been successful at harnessing it in their careers.’

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