Tag: Value
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Shifting focus from tracking productivity to delivering value to clients
By Mike Freislich, coach and trainer at We Do Change Businesses today are too preoccupied with measuring workplace productivity; by managing people’s time and evaluating their performance. However, this fixation […]
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The convenience economy
South Africans and the rest of the world have witnessed unexpected hikes in the cost of living, as evidenced by record fuel prices and inflated costs elsewhere. Because many customers […]
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David vs Goliath: What’s the appeal of a small agency?
By Sylvia Schutte, MD at Stratitude While large agencies provide their clients with a sense of security, breadth of structure, services and perceived status, there is the question of whether […]
For over a decade, digital marketing has been defined by the pursuit of accountability. From Tropika celebrates South African creativity with Dr Esther Mahlangu-inspired murals and branded taxis
Following the highly anticipated launch of its new limited-edition Ginger Beer-flavoured dairy fruit mix, Tropika What we can learn from AI sceptics
By Linda Saunders, Country Manager & Snr. Director Solution Engineering Africa at Salesforce Across the The best PR advice might be: wait
By Lindiwe Mncube, Account Director at Tribeca PR PR has become very good at moving The emotional arc of rewards
By Lianne Booth, Strategic Projects Director at Achievement Awards Group Most rewards programmes are judged Jacaranda FM’s Good Morning Angels raises over R2 million to give 23 South Africans the gift of sound this Mandela Day
In an extraordinary display of generosity and community spirit, Jacaranda FM’s Good Morning Angels has Should brands stay neutral in our divided world?
By Willem Steenkamp, senior writer and editor at Flow Communications Whether or not a brand Africa’s top marketing minds gather to shift the continent’s narrative
Africa’s leading Chief Marketing Officers are helping shape how societies see themselves, how countries present Regional airports reshape SA’s domestic aviation network
A wave of capital spending at regional airports across George, King Phalo International Airport, Upington Pick n Pay answers rugby’s biggest question in creative new Springbok campaign
