Tag: Target market
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An essential tool for inter-media planning across target groups
A core principle of media planning is to balance and assign ratings across the entire Target Market (TM). Media Imperatives (MI) was developed to do just this. In a nutshell […]
By Thelma Ngoma-Mavhunga, senior communications specialist at Flow Communications For years, organisations have invested heavily All about the frequency: ICASA’s 2026 spectrum overhaul explained
By Livia Dyer, Karl Blom, Partners & Humayra Hajat, Senior Associate at Webber Wentzel South What makes a loyalty program stand out?
By Richard Cramer, Loyalty Director at Achievement Awards Group Loyalty programs are not new to Why great storytelling matters more than where a series comes from
By Elouise Kelly, Country Manager at Viu South Africa For a long time, the entertainment Content Creator Awards announces major new partners for 2026 edition as Nadia Jaftha backs emerging talent
As South Africa’s creator economy continues its rapid rise, some of the country’s biggest brands Retroviral appoints Koketso Masisi as its first Executive Creative Director
Independent integrated creative agency, Retroviral, has appointed Koketso Masisi as its first Executive Creative Director AI is raising South Africa’s cybersecurity stakes
By Kgomotso Lebele, Country Managing Director for Accenture, South Africa South African organisations are facing The five hidden barriers to scaling a business
By Grant Sherwood, business strategist and identity success coach There comes a point in almost Nostalgia is a powerful commerce lever
By Bonita Christie, Business Unit Director at Digitas The most interesting thing about nostalgia in Bookmark Awards Marketer of the Year: Andrea Quaye
