Tag: Personalised marketing
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Don’t miss the window of opportunity that opens before your customer knows they’re ready to buy from you
By Grant Lapping, Digital Executive at +OneX We operate in a cluttered media environment, where advertisers and programmatic platforms have turned targeted advertising into a science. In this competitive world, […]
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Investing in influence: why marketing ROI should focus less on the returns, and more on the investment
By Glenn Gillis, CEO at Sea Monster The average marketing exec in the industry today likely spends a fair amount of time weighing up the return on investment (ROI) for […]