Tag: Machine Learning
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AI-powered marketing: How AI insights and automation are already changing the game
By Natascha Torres, Head of Digital Strategy at +OneX Artificial intelligence (AI) has transformed how marketers have worked over the past decade, giving us powerful tools to understand, engage with, […]
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Is your business strategy optimised for AI and skills?
Zuko Mdwaba, Salesforce Area VP / Africa Executive & South Africa Country Leader The rapid acceleration of artificial intelligence (AI), data and CRM innovations presents one of history’s most profound […]
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2023 Marketing trends every marketing manager needs to know
By Kevin Matos, Senior Customer Engagement Consultant at Decision Inc. It is no secret that businesses have had quite a challenging year amidst the current macroeconomic climate. The word of […]
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Digital transformation and the role of AI
By Archana Arakkal, Machine Learning Engineer at Synthesis Software Technologies The purpose of digital transformation is to allow an industry to perform at an optimal pace, as well as to […]
For over a decade, digital marketing has been defined by the pursuit of accountability. From Tropika celebrates South African creativity with Dr Esther Mahlangu-inspired murals and branded taxis
Following the highly anticipated launch of its new limited-edition Ginger Beer-flavoured dairy fruit mix, Tropika What we can learn from AI sceptics
By Linda Saunders, Country Manager & Snr. Director Solution Engineering Africa at Salesforce Across the The best PR advice might be: wait
By Lindiwe Mncube, Account Director at Tribeca PR PR has become very good at moving The emotional arc of rewards
By Lianne Booth, Strategic Projects Director at Achievement Awards Group Most rewards programmes are judged Jacaranda FM’s Good Morning Angels raises over R2 million to give 23 South Africans the gift of sound this Mandela Day
In an extraordinary display of generosity and community spirit, Jacaranda FM’s Good Morning Angels has Should brands stay neutral in our divided world?
By Willem Steenkamp, senior writer and editor at Flow Communications Whether or not a brand Africa’s top marketing minds gather to shift the continent’s narrative
Africa’s leading Chief Marketing Officers are helping shape how societies see themselves, how countries present Regional airports reshape SA’s domestic aviation network
A wave of capital spending at regional airports across George, King Phalo International Airport, Upington Pick n Pay answers rugby’s biggest question in creative new Springbok campaign
