Tag: Consumer behaviour
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MRF unveils latest MAPS™ data: A comprehensive look at South African consumer behaviour
The Marketing Research Foundation (MRF) has released its latest Marketing All Product Survey (MAPS™) dataset, covering the period from July 2023 to June 2024. This marks the 13th quarterly release […]
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Gen Zer’s and millennials have very different ideas on parenting
Generational influences continue to shape consumer behaviour, as both Gen Z and millennial generations take the reins of parenthood, their differing approaches are reshaping the market for baby products, according […]
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The three apples that changed our world
By Murray Legg, Co-founder of Webfluential Three iconic apples have profoundly shaped human behaviour over the centuries. It began with Eve’s fateful bite, symbolising our innate temptation for social status. […]
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Yellowwood looks forward to the 20th anniversary of GenNext
Founded in 2004, the GenNext study remains the industry’s most comprehensive survey of consumer behaviour and brand preference among young people. The survey aims to demystify the behaviours and preferences […]
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Three things that will shape advertising in 2024
By Leslie Adams, Sales Director at Reach Africa A barrage of trend think pieces constantly flood our favourite news sites and inboxes, courtesy of whatever newsletter we don’t remember subscribing […]
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The latest strategic decision-making MAPS® data is now available
The Marketing Research Foundation’s (MRF) latest iteration of MAPS (Marketing All Product Survey) data has been released. Interesting changes in consumer behaviour has come to light, especially over the past […]
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The power of influencer marketing for malls
By Cindy Laufs, founder and CEO at Hustle Media In today’s increasingly competitive marketing arena, where we are all vying for the same audience’s attention, more than traditional marketing strategies […]
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MRF’s MAPS on track
The Marketing Research Foundation’s (MRF) release of data for the April 2021 to March 2022 MAPS fieldwork period will be released at the beginning of September 2022. ‘We’re pleased to […]
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A rapidly changing landscape
By Isla Prentis, Intelligence Lead at Tirisano Consulting It’s that time of the year (again) for us to dive through a mountain of data to comprehend how the overall media […]
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Data modelling: A powerful competitive advantage in the new data privacy landscape
By Grant Lapping, Digital Executive at +OneX Over the past couple of years, we have seen major shifts in the privacy landscape that are making it more difficult for brands […]
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Snacks – a tasty selection of bite-size best-you-knows delivered to your inbox
HaveYouHeard’s observational insights team has launched Snacks, a weekly delivery of news, inspiration, great work and WTF moments from the global zeitgeist. Presented in an easily digestible format, snacks keeps […]
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The changing consumer landscape: Shifts in customer behaviour and expectations
By Dori-Jo Bonner, Strategist, Striata Africa Almost every area of our lives has changed dramatically in the previous two years. And it’s no different when it comes to how we […]
Dr Elaine van Wyk, Group Chief Marketing and Sales Officer at IMM Graduate School As How marketing changed in 2025 and what it means for brands
2025 was a watershed year for marketers in South Africa. Consumer behaviour shifted, technology accelerated Machine celebrates major wins at the 2025 Pendoring Awards for Spotify
Machine is proud to announce a standout performance at the 2025 Pendoring Awards, securing multiple Tractor Outdoor integrates third-party verification into DOOH network, increasing advertiser confidence
South Africa’s digital out of home (DOOH) industry is entering a new phase of maturity, Netflix’s $72bn dollar deal with Warners Bros – Expert weighs in on what this means for the streaming landscape
By Leslie Adams, Sales Director at Reach Africa ‘Netflix buying Warner Bros Discovery is one of FASA Annual Conference 2026: Building the South African economy through franchising
The Franchise Association of South Africa (FASA) is proud to announce its highly anticipated Annual AI Overviews are rewriting the rules of search marketing – here’s how to adjust your strategy
By Natascha Torres, head of digital media strategy at iqbusiness Google has steadily moved towards Jacaranda FM’s flagship Breakfast and Drive Shows triumph at 2025 Telkom Radio Awards
Jacaranda FM, one of South Africa’s beloved multi-award-winning radio stations, has once again proven its Brandtech+ has 100 global creative roles for South African talent
Brandtech+, the global creative and technology “engine room” of The Brandtech Group, announced they have How AI levels the playing field for SMEs
