Tag: BTL
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Guerilla accelerates ahead with Castrol Africa
Guerilla, the “anti-traditional” creative agency known for disrupting the status quo, pulled off a major win: Castrol Africa has entrusted the multi-awarded, creative-tech agency with the task of steering their […]
Jacaranda FM, one of South Africa’s leading commercial radio stations, is proud to announce the MSC Cruises hits the big screen in epic racing film F1® THE MOVIE
MSC Cruises is making a spectacular splash in cinemas worldwide with the release of the The world’s first runway sauna opened at the Helsinki Airport by Finavia and SEK
Helsinki Airport turned up the heat on experiential storytelling with the world’s first fully functional Hostex returns in 2026 at full strength with exciting new features to mark 40th anniversary
Hostex, Africa’s ultimate trade show for food, drink and hospitality, returns to the Sandton Convention Mastercard amplifies brand with Afrobeat & Amapiano anthems
Mastercard amplifies its iconic sonic brand across Africa with the launch of two localised sonic Introducing the Effie LIONS Foundation: Building a marketing industry for everyone
The Effie LIONS Foundation, a global non-profit organisation committed to ensuring the marketing industry is Knowing how to earn your brand’s place within AI-powered answers is PR’s next frontier
By Ronelle Bester, Founder & Account Director at Red Ribbon Communications We’re living through a Why education-led growth may be the future
By Michael Gullan, CEO of G&G Advocacy The often-cited – and now widely disputed – Let’s not overthink it: CTV is just TV
By Leslie Adams, Sales Director at Reach Africa The media industry loves a shiny acronym. Nearly half of companies opt to pay the ransom, Sophos report finds
