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One-eyed Jack wins exciting new business across PR and events divisions

One-eyed Jack, the award-winning PR, marketing and events agency, has secured two new major clients, further cementing its position as a powerhouse in the industry.

Following a four-way pitch, One-eyed Jack was appointed as the event management agency for the Audi driving experience. After more than a 10-year hiatus, Audi has reintroduced this dynamic and exciting advanced driving skills experience in South Africa. 

Having worked with Volkswagen for many years to launch a range of vehicles, Audi is a natural fit for the agency’s automotive events portfolio. ‘We’re thrilled to be a driving force behind the Audi dynamic experience,’ says Darren Sandras, Director at One-eyed Jack. ‘It’s the perfect opportunity to showcase our skills and passion for premium events produced for premium clients like Audi.’

These adrenaline-fueled events take place in Johannesburg and Cape Town until November this year.

Ultra South Africa, the country’s premier electronic dance music festival, handpicked One-eyed Jack to spearhead the PR and media relations for the much-anticipated 2024 edition. Following the success of Ultra South Africa 2023, which broke attendance records, the festival is set to return in March 2024 with two massive events in Cape Town and Johannesburg.

‘We’re excited to add Ultra South Africa to our roster, as event and festival PR is a key strength of ours,’ adds Darren. ‘Our seasoned team of communications specialists is already securing headlines.’

Ultra South Africa 2024 will take place on Friday 1 March in Cape Town at Hollywoodbets Kenilworth Racecourse and on Saturday 2 March in Johannesburg at the Expo Centre at Nasrec. 

One-eyed Jack’s solid track record and innovative approach have made it the top choice for these high-profile clients. Their unmatched ability to combine fun and edgy creativity with professional excellence continues to set them apart in the marketing, events and PR spaces.

With several other pitches on the go, the agency will certainly be announcing additional new business wins soon, which will see it close out the remainder of the year solidly. 

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