GGi Communications signs global energy brand
Based on a successful launch campaign, NRG Renew Africa has contracted GGi Communications to handle the on-going positioning and awareness of the company. NRG Renew Africa, a subsidiary of US-based NRG Renew, is led by CEO and Chairman Grant Pattison, former Massmart Holdings CEO.
Its introduction into South Africa will offer businesses an independent and dependable renewable energy source that, when combined with other technologies, can provide a consistent and uninterrupted supply of energy. NRG Renew believes Africa is a continent rich in both solar resources and in opportunity for distributed generation solutions and the needs and interest of the South African business community in grid-resilient clean energy solutions is compelling from an investment and commitment perspective.
‘We are thrilled to have been given the opportunity to work with such a high-calibre global brand and with Grant Pattison who embraces the power of strategic PR,’ said Jennifer Stein, GGi’s managing director.
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