World PR Forum: where communications future will be decided

The World Public Relations Forum, organised by the Spanish Association of Communications Directors (Dircom) in collaboration with the Global Alliance for Public Relations and Communication Management, will be celebrated for the first time in a Spanish-speaking country next September under the theme ‘Communication with Conscience’.

This major event will gather in Spain’s capital city the best communication professionals from all over the world, including major directors like Jovina Ang, Marketing and Communications Director, Diversity & Inclusion Lead of Microsoft Asia, Anthony Gooch, Director of Public Affairs & Communications at the OECD, and Peggy Liu, Chairperson of JUCCCE (Joint US China Collaboration on Clean Energy).

So far there are an estimated 50 confirmed speakers from countries like Singapore, Switzerland, United States of America and the United Kingdom, among many others. But it’s expected that hundreds of people, including CEOs, gurus, PR managers, agency professionals and academics, will attend this unique event to debate about the trends and challenges the industry will have to face in the near future.

Representing the African continent will be communication experts Angela Barter, Sustainable Communication Strategist, and Trevor Ncube, Executive Deputy Chairman for the Mail & Guardian Media Group in South Africa, who will travel to Madrid to share their views on the current situation of worldwide communication practices. Barter believes that in this moment ‘public relations practitioners not only have the power to shift conscience’, but also the ‘opportunity to guide companies’ by providing expertise in analysis, interpreting attitudes and communication initiatives.

Furthermore, people from 50 nationalities have already confirmed their attendance to this event in which the African continent will be strongly represented with attendees arriving from Kenia, Sudan, Zambia, Zimbabwe, Nigeria, Tanzania, Swaziland and South Africa.

After several editions held in cities like London (2008), Stockholm (2010) and Melbourne (2012) the World Public Relations Forum arrives in Madrid for its eight edition with an agenda focused on four key topics: Deconstructing communication, transforming communication, leadership through communication and taking action through communication with conscience. Dozens of plenary and parallel sessions will seek during the 21, 22 and 23 September to position public relations and communications at the center of business, at its head and at its heart.