Up-skill your team to get ahead of the digital curve
Concerned about declining skills and resources, Gone Digital, an agile digital marketing consultancy that has worked with many of the top brands and agencies in South Africa, has recently launched the Gone Digital Academy.
‘We have worked in the industry for over a decade and have seen a rapid decline in the quality of skills and resources in the market,’ said Luke Peters, Group CEO and Founder. ‘Instead of complaining, we decided to do something about it and have invested in delivering knowledge and mentorship-based learning that will help up-skill teams to ensure they are ahead of the curve in a fast-paced digital world.’
Course content is focused and relevant with topics covered including digital strategy, development, content, design, paid media, SEO and data analysis. Graduates of the Gone Digital Academy will be well equipped to navigate their way through the digital landscape, and contribute in a meaningful way to the development of the South African digital industry.
‘Our practical experience in the industry ensures that our courses are not only based on the theory of marketing but actually informed by real-world scenarios,’ said Peters. As a result, the courses introduce students to the most relevant and transformative aspects of digital marketing. Students are instructed in classrooms by lecturers with real industry experience, and benefit from their ongoing mentorship.
Gone Digital Academy courses are affordable and Seta (Sector Education and Training Authority) accredited, so businesses and agencies sending staff on these courses will be eligible for rebates or BBEEE points, depending on their structure.
Candidates who pass the unique SETA-accredited examination receive recognised certifications and qualifications. The Gone Digital Academy’s first course, Performance Media Marketing, is launching in Johannesburg on the 26-28th September and in Cape Town, 8-10th October 2018.
The two courses on offer are:
- Performance Media Marketing which incorporates Search marketing, Paid Social Media, SEO and Analytics.
- Social Media Marketing, Digital Strategy & Planning.
Course costs: R6 999 per person.
For more information please contact Luke Peters on 083 302 9666 or via e-mail: luke@gonedigital.co.za
NIQ South Africa has released its latest State of the Retail Nation1 analysis for the Media24 leads the way in exceptional journalism and impactful content
Media24 has demonstrated its unwavering commitment to delivering high-quality journalism and impactful content, which has Broadcast media measurement through collaborative transparency
The Broadcast Research Council of South Africa (BRC) has confirmed a comprehensive update to its Fanta takes a sampling campaign to extremes with enchanting experiential activation
Have you ever wondered what it would be like to be inside the iconic orange Viu launches cheeky brand campaign that pokes playful fun at competitors
Leading over-the-top (OTT) streamer, Viu South Africa, has launched a playful new brand campaign that Preventing the lead agency to bleed agency scenario
By Sarah Dexter, CEO of MullenLowe SA Lead agencies can be great. At MullenLowe we’ve Commvibe multiplies footprint with exclusivity deals
With 73%* of the population tuning into radio weekly from all socio-economic backgrounds, community radio Simba and KFC® unveil new Finger Lickin’ Good™ collab that Roarrrs with Flavour®
In 2022, when Simba and KFC® launched the mouthwatering Zinger Wings flavoured chips, Mzansi rejoiced TikTok’s #DiscoverYourself campaign takes users on a journey of creativity and self-discovery
Every search on TikTok, the leading short-form video platform, brings users closer to their true It’s time for professional communicators to seize the spotlight
