Tag: Yellowwood
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TBWA\Hunt Lascaris and Yellowwood unveils 2025 Edges report
Backslash, TBWA’s global cultural intelligence unit, has released its 2025 Edges report, presenting 39 significant cultural shifts poised to reshape the global landscape. More than simply a trend report, Edges […]
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Yellowwood appoints new Growth and Innovation Strategy Director
Yellowwood, a trailblazer in strategic marketing consulting, proudly announced the appointment of Wandile Nzimakwe, as the Growth and Innovation Strategy Director, further solidifying its commitment to strategies and innovation across […]
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Yellowwood looks forward to the 20th anniversary of GenNext
Founded in 2004, the GenNext study remains the industry’s most comprehensive survey of consumer behaviour and brand preference among young people. The survey aims to demystify the behaviours and preferences […]
As artificial intelligence (AI) and the African Continental Free Trade Area (AfCFTA) reshape the marketing BRC confirms 1 January 2027 launch for Total Video Measurement
The Broadcast Research Council of South Africa (BRC) has confirmed that Total Video Measurement (TVM), Jacaranda FM reveals the Top 10 entrepreneurs in this year’s “Her Perfect Pitch” competition
Jacaranda FM has officially announced the Top 10 entrepreneurs selected for the latest edition of its …
By Shobana Sruthi Mohan, Enterprise Analyst at ManageEngine For the past two years, enterprise AI The era of “feel-good marketing”: Why positivity and purpose-driven storytelling is cutting through the noise
From rising living costs and global uncertainty to the relentless pace of the 24-hour news Community involvement cannot sit on the margins of a media business
By Dimakatso Manganyi, HR Manager and Corporate Social Investment Lead at Kaya 959 When more DOOH is rewriting the rules of game day
As fans take the action beyond the stands, digital out-of-home gives brands a way to Anthropic and Salesforce announce Claudeforce & Salesforce in Claude
Salesforce and Anthropic are announcing Claudeforce, an expanded strategic partnership bringing Claude’s intelligence and reasoning Why the best business strategy is nothing without a clear execution strategy
By Thuto Motsie CA (SA), CEO of Thamani When a company develops a business strategy Africa’s AI opportunity starts with infrastructure and independence
