Tag: Webfluential
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The hidden wealth we all carry
By Murray Legg, Co-founder of Webfluential ‘The most valuable real estate in the world isn’t a penthouse or a sprawling estate; it’s the graveyard. There lie millions of half-written books, […]
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Your AI strategy won’t matter if trust isn’t on the table
By Murray Legg, Co-founder of Webfluential Trust is not a machine-made thing. It’s a deeply cultivated and significantly felt human thing. In a world moving faster than a generated bot […]
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The psychology of influence
What makes one voice rise above the noise in the crowded digisphere? In an age where anyone with a smartphone and an idea can become a global influencer, what differentiates […]
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Webfluential launches evolved platform to empower Africa’s creator economy
Africa’s creator economy has skyrocketed, transforming digital content into a $3 billion industry in 2023 with a projected growth rate of 28.5% per year and set to reach $17.8 billion […]
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The three apples that changed our world
By Murray Legg, Co-founder of Webfluential Three iconic apples have profoundly shaped human behaviour over the centuries. It began with Eve’s fateful bite, symbolising our innate temptation for social status. […]
As artificial intelligence (AI) and the African Continental Free Trade Area (AfCFTA) reshape the marketing BRC confirms 1 January 2027 launch for Total Video Measurement
The Broadcast Research Council of South Africa (BRC) has confirmed that Total Video Measurement (TVM), Jacaranda FM reveals the Top 10 entrepreneurs in this year’s “Her Perfect Pitch” competition
Jacaranda FM has officially announced the Top 10 entrepreneurs selected for the latest edition of its …
By Shobana Sruthi Mohan, Enterprise Analyst at ManageEngine For the past two years, enterprise AI The era of “feel-good marketing”: Why positivity and purpose-driven storytelling is cutting through the noise
From rising living costs and global uncertainty to the relentless pace of the 24-hour news Community involvement cannot sit on the margins of a media business
By Dimakatso Manganyi, HR Manager and Corporate Social Investment Lead at Kaya 959 When more DOOH is rewriting the rules of game day
As fans take the action beyond the stands, digital out-of-home gives brands a way to Anthropic and Salesforce announce Claudeforce & Salesforce in Claude
Salesforce and Anthropic are announcing Claudeforce, an expanded strategic partnership bringing Claude’s intelligence and reasoning Why the best business strategy is nothing without a clear execution strategy
By Thuto Motsie CA (SA), CEO of Thamani When a company develops a business strategy Africa’s AI opportunity starts with infrastructure and independence
