Tag: VML
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Why AI image prompts fail so spectacularly and how to fix them
By Dominique Baxewanos, VML creative director There’s an amusing trend on social media of people sharing “AI fails”. Typically, it takes the form of a straightforward prompt yielding a bizarre […]
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VML study reveals many brands fail to deliver on customer experience and search is resurging thanks to AI
VML has unveiled its ninth annual Future Shopper report, an expansive global study revealing that, despite years of digital acceleration, many brands are still failing to deliver on the basics […]
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The VML “Future 100” outlook paradox: Consumers hope for humanity and creativity while embracing technology
The 11th edition of VML’s “The Future 100” report is here. It analyses trends based on the results of its annual survey across 14 markets globally – including South Africa […]
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Dove is teaching AI that real beauty isn’t perfect
Since its inception, mass media has been criticised for promoting unattainable standards of beauty. From airbrushing to contouring, Photoshop and more recently, social media filters, the media has long been […]
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Physical retail stages a comeback and mobile shopping dominates in new “Future Shopper Report”
Advances in technology have ushered in unparalleled digital brand offerings in recent years, but new findings suggest the future of retail is being shaped by a multitude of trends including […]
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How SA artist’s reimagined Coca-Cola logo ended up on a can… at Cannes
One of the big winners at this year’s Cannes Festival of Creativity was Coca-Cola’s campaign “Every Coca-Cola is Welcome” a.k.a. “Thanks for Coke-Creating”. Produced as an international collaboration across VML’s […]
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New-look VML brings home the metal from first SMARTIES Awards
VML South Africa scooped ten awards in its first outing to the MMA SMARTIES since VMLY&R and Wunderman Thompson announced their merger at the end of last year. The wins […]
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VML South Africa announces new Chief People Officer
VML South Africa has announced that Unati Moalusi is their new Chief People Officer. She moves across from her current CPO role at Wunderman Thompson to helm the People portfolio […]
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VML South Africa announces Jarred Cinman as CEO
Jarred Cinman has been named as CEO of VML South Africa. Working alongside Cinman will be Diane Wilson who has been named VML’s Chief Operations Officer. A leader in South […]
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Wunderman Thompson and VMLY&R Unite to Form VML
WPP announced a major evolution in its offering to clients with the merger of Wunderman Thompson and VMLY&R. The combined entity will be known as VML and will be the […]
As artificial intelligence (AI) and the African Continental Free Trade Area (AfCFTA) reshape the marketing BRC confirms 1 January 2027 launch for Total Video Measurement
The Broadcast Research Council of South Africa (BRC) has confirmed that Total Video Measurement (TVM), Jacaranda FM reveals the Top 10 entrepreneurs in this year’s “Her Perfect Pitch” competition
Jacaranda FM has officially announced the Top 10 entrepreneurs selected for the latest edition of its …
By Shobana Sruthi Mohan, Enterprise Analyst at ManageEngine For the past two years, enterprise AI The era of “feel-good marketing”: Why positivity and purpose-driven storytelling is cutting through the noise
From rising living costs and global uncertainty to the relentless pace of the 24-hour news Community involvement cannot sit on the margins of a media business
By Dimakatso Manganyi, HR Manager and Corporate Social Investment Lead at Kaya 959 When more DOOH is rewriting the rules of game day
As fans take the action beyond the stands, digital out-of-home gives brands a way to Anthropic and Salesforce announce Claudeforce & Salesforce in Claude
Salesforce and Anthropic are announcing Claudeforce, an expanded strategic partnership bringing Claude’s intelligence and reasoning Why the best business strategy is nothing without a clear execution strategy
By Thuto Motsie CA (SA), CEO of Thamani When a company develops a business strategy Africa’s AI opportunity starts with infrastructure and independence
