Tag: VML South Africa
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VML South Africa acquires Yonder
South African brands have a problem: consumers are spending more time in games, on TikTok, with influencers, on WhatsApp and in immersive digital experiences than they are watching traditional media. […]
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VML appoints new Chief Operating Officer and new Chief Client Officer
VML South Africa has revealed its new-look EXCO, featuring two significant appointments: Danelle Stiles has been appointed Chief Operating Officer and Insaaf Khan is the new Chief Client Officer. […]
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Vaseline’s Heritage Day campaign shows the power of diversity in advertising
By Unati Moalusi, Chief People Officer at VML South Africa This year, Vaseline’s Heritage Day campaign captured our culture beautifully with a static visual, minimal copy and a wave of […]
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Behind the scenes of the new Ford Ranger ad
Ranger drivers stop to lend a hand, even if the “emergency” turns out to be a search for the perfect soundtrack to your adventure. That’s the message in the new […]
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Finally! Someone’s using the power of generative AI for good
No sooner had generative AI gone mainstream than people started using it for nefarious purposes. Among them, the rapid acceleration of another internet peril: the perpetuation of impossible beauty standards. […]
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How to turn an internship into a career launchpad
By Rialene Nel, Junior Art Director at VML South Africa If you’re a student or recent grad eyeing a creative career in advertising, you’ve probably heard advice along the lines of: […]
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VML parts ways with Nando’s after 10-year partnership
Jarred Cinman, CEO of VML South Africa, reflects on a decade of brand-building, digitalisation and iconic tweets. At the end of May, my agency, VML South Africa, ended a ten-year […]
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VML South Africa named Agency of the Year at 2025 Smarties Awards
VML South Africa had plenty to celebrate last Thursday after taking home an impressive 17 awards at the Smarties Awards 2025 – including 6 Gold awards, 5 Silver awards and […]
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Mastering the art of audio
By Prasanthan Nagan, Copywriter at VML South Africa In a world obsessed with visual stimulation, something remarkable is happening; we’re falling in love with listening all over again. While industry […]
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Melusi Tshabalala joins VML South Africa as Executive Creative Director
VML South Africa has welcomed a new innovative force to its creative leadership team.Storyteller, creative leader and self-confessed word nerd, Melusi Tshabalala, has joined the team as Executive Creative Director. […]
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What SA brands need to know about the future of commerce
By Lebo Moerrane, Head of Digital and Social Media at VML South Africa The world of commerce is evolving at an overwhelming rate. New channels, new tech, new opportunities. It’s […]
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What digital marketers need to know about the future of CX
By Sandra McDiarmid, Customer Experience Director at VML South Africa For digital marketers, exceptional customer experience (CX) is no longer a luxury, but a necessity. In today’s hyper-connected world, consumers […]
This Mental Health Awareness Month, businesses are being encouraged to look beyond traditional workplace wellness Responsibility is not a constraint. It is a creative catalyst.
By Vaughan Croeser, VP: Marketing at The South African Breweries Responsible marketing is often framed VML South Africa takes two Golds, a Silver and a Bronze at Loeries Awards 2026
VML South Africa took home two Golds, a Silver and a Bronze for Vaseline at When every brand can produce more, judgement becomes the advantage
By Kwena Semenya, Senior Creative Strategist at Machine The easiest return to demonstrate on a Samsung Galaxy Content Creator Awards unveil final nominees ahead of this year’s ceremony
With just a few days to go until the country’s leading digital tastemakers gather under Is your media or marketing business the one AI recommends?
A year ago, AI assistants sent this business no visitors. Now they do. For media Sometimes we are saving lives, even though we work in advertising
There’s a meme that does the rounds on social every now again. A flight attendant Salesforce brings its elite Forward Deployed Engineer (FDE) program to South Africa for the first time
Salesforce announced it landed its first-ever Forward Deployed Engineer (FDE) partner training in South Africa, Jacaranda FM’s Good Morning Angels Golf Day raises R5.5 million for those in need
What happens when South Africa’s No. 1 Feel-Good Station brings its community together for a Penquin named Medium Agency of the Year for second consecutive year at 2026 WesBank New Generation Awards
