Tag: Viu South Africa
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Streaming that speaks local: Turning audience insight into cultural impact
By Elouise Kelly, Country Manager at Viu South Africa A wedding halted when the bride’s secret husband storms in. A mother unmasking her son’s girlfriend as her long-lost child. A billionaire […]
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Streaming’s next frontier: Why Africa needs a different playbook
By Elouise Kelly, Country Manager at Viu South Africa As global streaming subscription growth slows, Africa is emerging as a key growth market. With a young, mobile-first population and rising […]
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Shaping the future of entertainment in South Africa
By Elouise Kelly, Country Manager at Viu South Africa For decades, South African entertainment followed a familiar script – Hollywood blockbusters, British dramas and international chart-toppers dominated screens flanked by […]
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Pay-as-you-go everything – innovation, the African way
In a Johannesburg township lives an entrepreneur; one who is going about his business in a uniquely African way. Miles Kubheka’s business, “Gcwalisa” is a shipping container-based retail outlet kitted out with […]
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Viu launches cheeky brand campaign that pokes playful fun at competitors
Leading over-the-top (OTT) streamer, Viu South Africa, has launched a playful new brand campaign that challenges traditional streaming models while highlighting what sets the platform apart from its competitors, including […]
















