Tag: Trust
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85% of SA marketers have adopted AI, but mistrust persists
Salesforce, a global leader in CRM, has released the new State of Marketing report, sharing insights from over 4 800 marketing leaders across 29 countries, including South Africa. The report […]
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The future of enterprise AI isn’t about more data – it’s about the right data
Artificial intelligence promises to transform every aspect of business operations, yet a lot of companies lack clarity on how to get from pilot to full production and value realisation. In […]
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Does purpose really drive profit?
For years now, the business world has been led to believe that it does; that purpose rallies people around a greater cause, building customer affinity, establishing trust and opening wallets. […]
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New gender identity and pronoun data options ensure Salesforce products are more inclusive
Salesforce recently announced new fields for gender identity and pronoun data in its products. This opt-in enhancement will give organisations more inclusive ways to collect, manage and utilise data, enabling […]
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The top five consumer trends in South Africa and what they mean for your business
By Zuko Mdwaba, Area Vice President at Salesforce South Africa The customer of today has a number of concerns. Trust, values and integrity issues are of the utmost significance in […]
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Embracing a digital-first world, SMBs can have the confidence to thrive
By: Richard Chambers, Area Vice President, Africa & MED, Salesforce The grit and innovation shown by small and medium businesses (SMBs) during a time of great change has been a […]
As artificial intelligence (AI) and the African Continental Free Trade Area (AfCFTA) reshape the marketing BRC confirms 1 January 2027 launch for Total Video Measurement
The Broadcast Research Council of South Africa (BRC) has confirmed that Total Video Measurement (TVM), Jacaranda FM reveals the Top 10 entrepreneurs in this year’s “Her Perfect Pitch” competition
Jacaranda FM has officially announced the Top 10 entrepreneurs selected for the latest edition of its …
By Shobana Sruthi Mohan, Enterprise Analyst at ManageEngine For the past two years, enterprise AI The era of “feel-good marketing”: Why positivity and purpose-driven storytelling is cutting through the noise
From rising living costs and global uncertainty to the relentless pace of the 24-hour news Community involvement cannot sit on the margins of a media business
By Dimakatso Manganyi, HR Manager and Corporate Social Investment Lead at Kaya 959 When more DOOH is rewriting the rules of game day
As fans take the action beyond the stands, digital out-of-home gives brands a way to Anthropic and Salesforce announce Claudeforce & Salesforce in Claude
Salesforce and Anthropic are announcing Claudeforce, an expanded strategic partnership bringing Claude’s intelligence and reasoning Why the best business strategy is nothing without a clear execution strategy
By Thuto Motsie CA (SA), CEO of Thamani When a company develops a business strategy Africa’s AI opportunity starts with infrastructure and independence
