Tag: Travel
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South African Tourism ignites African wanderlust with an awe-inspiring brand campaign
Captivating stretches of unspoiled coastlines, rugged and remote wonders, lush forests, pristine beaches, thrill-seeking adventures, verdant hills, panoramic mountain views, charming small towns, warm hospitality and rich cultural heritage. South […]
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Sojern announces platform enhancements to AI-powered audiences
Sojern, a leading digital marketing platform for the travel industry, announced the latest version of its Sojern Travel Marketing Platform with enhanced Artificial Intelligence (AI)-powered audiences. Sojern has leveraged its […]
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Travel is back – with brands advertising at airports benefiting
Travel is back on the agenda for many and this is good news for advertisers looking to attract customers at airports and keep them engaged. Brands that dominated the airport […]
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How the brands we love use data to be better
By Laurette Coetzee, Business Development Manager at AfriGIS We’re so accustomed to using apps like Waze, Google Maps and Maps in our everyday lives by now that we barely even […]
For over a decade, digital marketing has been defined by the pursuit of accountability. From Tropika celebrates South African creativity with Dr Esther Mahlangu-inspired murals and branded taxis
Following the highly anticipated launch of its new limited-edition Ginger Beer-flavoured dairy fruit mix, Tropika What we can learn from AI sceptics
By Linda Saunders, Country Manager & Snr. Director Solution Engineering Africa at Salesforce Across the The best PR advice might be: wait
By Lindiwe Mncube, Account Director at Tribeca PR PR has become very good at moving The emotional arc of rewards
By Lianne Booth, Strategic Projects Director at Achievement Awards Group Most rewards programmes are judged Jacaranda FM’s Good Morning Angels raises over R2 million to give 23 South Africans the gift of sound this Mandela Day
In an extraordinary display of generosity and community spirit, Jacaranda FM’s Good Morning Angels has Should brands stay neutral in our divided world?
By Willem Steenkamp, senior writer and editor at Flow Communications Whether or not a brand Africa’s top marketing minds gather to shift the continent’s narrative
Africa’s leading Chief Marketing Officers are helping shape how societies see themselves, how countries present Regional airports reshape SA’s domestic aviation network
A wave of capital spending at regional airports across George, King Phalo International Airport, Upington Pick n Pay answers rugby’s biggest question in creative new Springbok campaign
