Tag: Tractor Media Holdings
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Tractor Media Holdings appoints Steve Duck as Chief Revenue Officer
Tractor Media Holdings is excited to announce the appointment of Steve Duck as its new Chief Revenue Officer – Media, further solidifying the company’s leadership team as it continues to […]
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Is OOH the new LinkedIn?
By Ruchelle Mouton, Group Head of Marketing & Services at Tractor Media Holdings Popular business networking platform, LinkedIn, is well-known for its ability to connect employers with new recruits; organisations […]
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Thinking out-the-billboard: Big ideas to bring your next OOH campaign to life
Out of home (OOH) media, revered for its BBE (that’s Big Billboard Energy) and larger-than-life presence, is a great way to gain the attention of consumers. In fact, Kantar’s latest […]
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Attention OOH advertisers: This is your Western Cape wake-up call
By Ruchelle Mouton, Head of Group Marketing and Services at Tractor Media Holdings Since the dark days of the pandemic – and despite the dark days of Stage 6 loadshedding […]
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Tractor welcomes new Head of Group Marketing and Services to the team
Experienced marketer and outdoor media expert Ruchelle Mouton has been appointed the new Head of Group Marketing and Services at Tractor Media Holdings. With an MBA from the Gordon Institute […]
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SME Launchpad to offer free outdoor advertising to small businesses
Tractor Media Holdings, one of South Africa’s leading independent media owners, is allowing entrepreneurs and small medium enterprises (SMEs) the opportunity to promote their businesses through its nationwide network of […]
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Black-owned private equity and venture capital firm acquires stake in Tractor Media Holdings
Black-owned private equity and venture capital firm Hlayisani Capital has acquired a minority stake in Tractor Media Holdings, one of South Africa’s leading digital outdoor media owners. These funds will […]
As artificial intelligence (AI) and the African Continental Free Trade Area (AfCFTA) reshape the marketing BRC confirms 1 January 2027 launch for Total Video Measurement
The Broadcast Research Council of South Africa (BRC) has confirmed that Total Video Measurement (TVM), Jacaranda FM reveals the Top 10 entrepreneurs in this year’s “Her Perfect Pitch” competition
Jacaranda FM has officially announced the Top 10 entrepreneurs selected for the latest edition of its …
By Shobana Sruthi Mohan, Enterprise Analyst at ManageEngine For the past two years, enterprise AI The era of “feel-good marketing”: Why positivity and purpose-driven storytelling is cutting through the noise
From rising living costs and global uncertainty to the relentless pace of the 24-hour news Community involvement cannot sit on the margins of a media business
By Dimakatso Manganyi, HR Manager and Corporate Social Investment Lead at Kaya 959 When more DOOH is rewriting the rules of game day
As fans take the action beyond the stands, digital out-of-home gives brands a way to Anthropic and Salesforce announce Claudeforce & Salesforce in Claude
Salesforce and Anthropic are announcing Claudeforce, an expanded strategic partnership bringing Claude’s intelligence and reasoning Why the best business strategy is nothing without a clear execution strategy
By Thuto Motsie CA (SA), CEO of Thamani When a company develops a business strategy Africa’s AI opportunity starts with infrastructure and independence
