Tag: The Up&Up Group
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Why the real AI advantage isn’t efficiency, it’s effectiveness
By Izak van der Walt, Project Director: AI & Automation (The Up&Up Group) and Scott Reinders, Chief Operating Officer (Connect – part of the Up&Up Group) There’s a seductive story […]
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Why emotion drives effectiveness more than we might like to admit
By Jacques Burger, CEO of The Up&Up Group As creative industry leaders, we like to believe we’re in the business of rational persuasion. We talk about being data-led, insight-driven and […]
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Mike Abel wins the 2025 Financial Mail AdFocus Lifetime Achievement Award
The Up&Up Group’s Chairman and Founder, Mike Abel, has been awarded the Lifetime Achievement Award at this year’s AdFocus Awards ceremony held in Johannesburg. Published author, columnist and podcaster Abel […]
As artificial intelligence (AI) and the African Continental Free Trade Area (AfCFTA) reshape the marketing BRC confirms 1 January 2027 launch for Total Video Measurement
The Broadcast Research Council of South Africa (BRC) has confirmed that Total Video Measurement (TVM), Jacaranda FM reveals the Top 10 entrepreneurs in this year’s “Her Perfect Pitch” competition
Jacaranda FM has officially announced the Top 10 entrepreneurs selected for the latest edition of its …
By Shobana Sruthi Mohan, Enterprise Analyst at ManageEngine For the past two years, enterprise AI The era of “feel-good marketing”: Why positivity and purpose-driven storytelling is cutting through the noise
From rising living costs and global uncertainty to the relentless pace of the 24-hour news Community involvement cannot sit on the margins of a media business
By Dimakatso Manganyi, HR Manager and Corporate Social Investment Lead at Kaya 959 When more DOOH is rewriting the rules of game day
As fans take the action beyond the stands, digital out-of-home gives brands a way to Anthropic and Salesforce announce Claudeforce & Salesforce in Claude
Salesforce and Anthropic are announcing Claudeforce, an expanded strategic partnership bringing Claude’s intelligence and reasoning Why the best business strategy is nothing without a clear execution strategy
By Thuto Motsie CA (SA), CEO of Thamani When a company develops a business strategy Africa’s AI opportunity starts with infrastructure and independence
