Tag: The MediaShop

  • The MediaShop employs more interns this year

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    Despite tough trading conditions, The MediaShop has remained steadfast in its commitment to employ interns each year over at least the past decade, ensuring that many bright young minds enter […]

  • Digital Devaluation is rife – go for quality not quantity

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    Andrew Dabbs, Digital Media Strategist at The MediaShop A trap that many digital departments tend to fall into is to buy the cheapest online inventory, regardless of whether they are […]

  • What’s that sound? Everybody look what’s going down!

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    By Moti Grauman, Digital Media Strategist at The MediaShop What is a brand? As a marketer with more than 20 years’ experience, I should probably know, but I am not […]

  • If I huff and I puff…will the big bad wolf blow your house down?

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    Dashni Vilakazi, Managing Director at The MediaShop Johannesburg encourages companies to take a hard look at their own accountability and corporate culture. There are many factors that could be protecting […]

  • Park Advertising invests in community radio across the country

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    The riots and looting that took place earlier this month affected so many businesses and livelihoods, but it also showed South Africa’s true colours of empathy, unity and resilience. Amongst […]

  • Park Advertising introduces Lucid Media

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    Performance Media across Search, Social and Programmatic platforms is the single fastest growing area of digital media in South Africa. Combine that with the detailed analysis of campaign management, tagging […]

  • It’s Digital or Die!

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    For many years we have been hearing this – if you don’t keep up with digital advancements, you will be left behind, and the fall will be rapid and quite […]

  • Social e-Commerce ramps up online sales

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    By Yvette Gengan, Digital Strategist at The MediaShop Covid-19 has been one of the main reasons for digital transformation across many markets, particularly in the e-commerce space. As a subset […]

  • Dashni Vilakazi appointed Managing Director at The MediaShop Johannesburg

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    After a several months long stringent interviewing process, Chris Botha, Group Managing Director at Park Advertising has confirmed the appointment of Dashni Vilakazi as the new Managing Director for The […]

  • Advertising; Marketing; Media

    E-Commerce is experiencing an accelerated process of change

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    Jarred Mailer-Lyons, Head of Digital at The MediaShop says that the future of e-commerce has arrived earlier than expected thanks to COVID-19 and that while this is good for brands […]

  • Advertising; Media

    RECMA identifies one South African agency in latest release

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    Global research company RECMA, which evaluates the performance of media agencies around the world, has identified The MediaShop as number nine on its Top 16 Standalone agencies that are part […]

  • Advertising; Media

    The MediaShop and Nedbank deliver next level media thinking

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    In a recent campaign, The MediaShop and client Nedbank displayed just how great minds think differently, while delivering some next level media planning for a South African TV first. DSTV […]

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