Tag: The Marketing Research Foundation
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MRF’s MAPS holds up under scrutiny
According to auditors 3M3A, The Marketing Research Foundation’s (MRF) Marketing All Product Survey (MAPS) is of a “high standard”, healthy and in a good place. This is the result of […]
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MAPS, even more data – all in one place
The Marketing Research Foundation (MRF) recently presented the latest Marketing All Product Survey (MAPS) to its subscribers and the media. This release comprised the first full calendar year, January 2021 […]
Effie Awards South Africa announced its 2026 winners at The Venue, Melrose Arch, celebrating the Production ready isn’t market ready
A product launches and doesn’t perform as expected. So something changes. The pack. The claims. The three pressure points that can weaken an entire franchise network
By Larry Hodes, CEO of Grow Franchising & FASA Board Member If you run a Team-building days won’t fix dysfunctional teams
Organisations frequently respond to a struggling team by arranging an off-site, a social event or Grace Mondlana and Vafa Naraghi win big at the 2026 Samsung Galaxy Content Creator Awards
South Africa’s content creator industry came together in spectacular style for the 2026 Samsung Galaxy The objective workplace: Can AI out-govern corporate politics?
By Linda Saunders, Country Manager & Senior Director, Solution Engineering Africa at Salesforce Every business From scrolling to booking: Attracting tourists through digital marketing
South Africans do not have to travel far to enjoy a memorable getaway. From scenic AI chatbots and corporate liability: A South African perspective
By Erwyn Durman (partner), Manno Manavhela (associate) and Precious Maphupha (candidate attorney) at Webber Wentzel The border is at the checkout, not on the map: Five lessons from running e-commerce across Africa
South African brands have been handed a reprieve in the United States, but not certainty. The smartest digital out-of-home plans combine share of voice and programmatic buying
