Tag: The Digital Media Collective

  • Why authentic influencer and user generated content is important

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    Influencer and user generated content are two of the most powerful tools in advertising right now. Yet despite earning their place as key, measurable components of the modern media mix, […]

  • The growing role of data and AI in media buying: Is your digital agency keeping pace?

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    Three years ago, media buying in South Africa looked markedly different to today, even for agencies that considered themselves performance driven. Attribution was messy, audience segments were broad and the […]

  • Key takeouts from dentsu’s landmark Brand Reset report

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    dentsu’s Brand Reset industry report highlights the value of digital video and Connected TV, and the rapidly closing gap between the deliverables provided by them and traditional Linear TV. Cheryl […]

  • Your digital agency’s Shopify and Google Partner status is crucial to your success

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    TDMC (The Digital Media Collective) has attained both Shopify Plus Partner status and Google Premier Partner status, a dual accreditation that places it in rare company – it is one […]

  • This isn’t the Wild West anymore

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    TDMC (The Digital Media Collective), a leading South African digital media agency, has welcomed the findings of the Institute of Practitioners in Advertising’s (IPA) groundbreaking study. The United Kingdom’s professional […]

  • 11 strategies for e-commerce gift guides that convert

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    TDMC (The Digital Media Collective) shares some proven strategies that will help e-commerce businesses cut through the digital noise and transform seasonal content into revenue-generating powerhouses.  This festive season, e-commerce […]

  • Black Friday retail records

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    As South Africa’s e-commerce landscape reached new heights during Black Friday 2025, TDMC (The Digital Media Collective) has released exclusive performance data and shown collective 18.7% growth from a control group […]

  • The ultimate Black Friday 2025 survival guide for South African e-commerce retailers

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    Black Friday 2025 (28 November) represents massive opportunity – SA consumers spent over R30 billion across just three banks in 2024, with online transactions up 14% YoY. However, planning for […]

  • How AI is taking e-commerce places in South Africa

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    TDMC (The Digital Media Collective), a certified Google Premier Partner, Meta Business Partner and Shopify Select Partner shares its analysis of Google’s AI in Action conference held in Cape Town […]

  • In-house “savings” vs the outsourced advantage

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    An outsourced specialist digital media agency (vs an in-house resource) may be the missing link for many South African brands, big and small. Recent data from leading global statistics resource, […]

  • Why your digital media might not be scaling

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    As digital ad costs surge by 43% year-on-year, South African businesses are facing a troubling reality: increased spending on social media advertising is delivering diminishing returns. In this challenging landscape, […]

  • 8 Key digital marketing insights from the last year

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    As one of South Africa’s leading digital media agencies, TDMC (The Digital Media Collective) has a front row seat to the evolving e-commerce landscape. Here are some essential insights from their team […]

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