Tag: The Digital Media Collective
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The border is at the checkout, not on the map: Five lessons from running e-commerce across Africa
South African brands have been handed a reprieve in the United States, but not certainty. The African Growth and Opportunity Act (AGOA), the US trade programme that has given eligible […]
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Why authentic influencer and user generated content is important
Influencer and user generated content are two of the most powerful tools in advertising right now. Yet despite earning their place as key, measurable components of the modern media mix, […]
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The growing role of data and AI in media buying: Is your digital agency keeping pace?
Three years ago, media buying in South Africa looked markedly different to today, even for agencies that considered themselves performance driven. Attribution was messy, audience segments were broad and the […]
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Key takeouts from dentsu’s landmark Brand Reset report
dentsu’s Brand Reset industry report highlights the value of digital video and Connected TV, and the rapidly closing gap between the deliverables provided by them and traditional Linear TV. Cheryl […]
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Your digital agency’s Shopify and Google Partner status is crucial to your success
TDMC (The Digital Media Collective) has attained both Shopify Plus Partner status and Google Premier Partner status, a dual accreditation that places it in rare company – it is one […]
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This isn’t the Wild West anymore
TDMC (The Digital Media Collective), a leading South African digital media agency, has welcomed the findings of the Institute of Practitioners in Advertising’s (IPA) groundbreaking study. The United Kingdom’s professional […]
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11 strategies for e-commerce gift guides that convert
TDMC (The Digital Media Collective) shares some proven strategies that will help e-commerce businesses cut through the digital noise and transform seasonal content into revenue-generating powerhouses. This festive season, e-commerce […]
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Black Friday retail records
As South Africa’s e-commerce landscape reached new heights during Black Friday 2025, TDMC (The Digital Media Collective) has released exclusive performance data and shown collective 18.7% growth from a control group […]
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The ultimate Black Friday 2025 survival guide for South African e-commerce retailers
Black Friday 2025 (28 November) represents massive opportunity – SA consumers spent over R30 billion across just three banks in 2024, with online transactions up 14% YoY. However, planning for […]
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How AI is taking e-commerce places in South Africa
TDMC (The Digital Media Collective), a certified Google Premier Partner, Meta Business Partner and Shopify Select Partner shares its analysis of Google’s AI in Action conference held in Cape Town […]
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In-house “savings” vs the outsourced advantage
An outsourced specialist digital media agency (vs an in-house resource) may be the missing link for many South African brands, big and small. Recent data from leading global statistics resource, […]
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Why your digital media might not be scaling
As digital ad costs surge by 43% year-on-year, South African businesses are facing a troubling reality: increased spending on social media advertising is delivering diminishing returns. In this challenging landscape, […]
Effie Awards South Africa announced its 2026 winners at The Venue, Melrose Arch, celebrating the Production ready isn’t market ready
A product launches and doesn’t perform as expected. So something changes. The pack. The claims. The three pressure points that can weaken an entire franchise network
By Larry Hodes, CEO of Grow Franchising & FASA Board Member If you run a Team-building days won’t fix dysfunctional teams
Organisations frequently respond to a struggling team by arranging an off-site, a social event or Grace Mondlana and Vafa Naraghi win big at the 2026 Samsung Galaxy Content Creator Awards
South Africa’s content creator industry came together in spectacular style for the 2026 Samsung Galaxy The objective workplace: Can AI out-govern corporate politics?
By Linda Saunders, Country Manager & Senior Director, Solution Engineering Africa at Salesforce Every business From scrolling to booking: Attracting tourists through digital marketing
South Africans do not have to travel far to enjoy a memorable getaway. From scenic AI chatbots and corporate liability: A South African perspective
By Erwyn Durman (partner), Manno Manavhela (associate) and Precious Maphupha (candidate attorney) at Webber Wentzel The border is at the checkout, not on the map: Five lessons from running e-commerce across Africa
South African brands have been handed a reprieve in the United States, but not certainty. The smartest digital out-of-home plans combine share of voice and programmatic buying
