Tag: TBWA\Helsinki
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Stirring night-time outdoor ads portray the harsh reality on children’s phone screens
Finland’s largest child welfare organisation published an outdoor ad campaign to remind parents and adults of the content children see when browsing their phones, especially at night. The campaign consisted […]
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This Nordic city set up workstations in nature – free for everyone to use
Feeling bored due to the dullness of remote work? Take your laptop and march into the forest to work in a calm, peaceful environment! This is now possible in Finland […]
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Fiction is far from reality: The tech industry gender gap
Fictional women working in the ICT sector outnumber their real-world counterparts more than twice. A recent study shows that 42.7% of fictional characters with ICT jobs are women, when in […]
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This reality was not shown on TV: Six Finnish celebrities compete in an unconventional reality show
This summer, a new reality format was introduced in Finland – for the first time ever – a reality show that was both produced and distributed by the contestants themselves, […]
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Laptops wreak havoc in new CleanMyMac campaign
Imagine if an attempt to save the Earth from a meteor was prevented by a bugging Mac. The new CleanMyMac campaign makes you wonder: when was the last time you […]
For over a decade, digital marketing has been defined by the pursuit of accountability. From Tropika celebrates South African creativity with Dr Esther Mahlangu-inspired murals and branded taxis
Following the highly anticipated launch of its new limited-edition Ginger Beer-flavoured dairy fruit mix, Tropika What we can learn from AI sceptics
By Linda Saunders, Country Manager & Snr. Director Solution Engineering Africa at Salesforce Across the The best PR advice might be: wait
By Lindiwe Mncube, Account Director at Tribeca PR PR has become very good at moving The emotional arc of rewards
By Lianne Booth, Strategic Projects Director at Achievement Awards Group Most rewards programmes are judged Jacaranda FM’s Good Morning Angels raises over R2 million to give 23 South Africans the gift of sound this Mandela Day
In an extraordinary display of generosity and community spirit, Jacaranda FM’s Good Morning Angels has Should brands stay neutral in our divided world?
By Willem Steenkamp, senior writer and editor at Flow Communications Whether or not a brand Africa’s top marketing minds gather to shift the continent’s narrative
Africa’s leading Chief Marketing Officers are helping shape how societies see themselves, how countries present Regional airports reshape SA’s domestic aviation network
A wave of capital spending at regional airports across George, King Phalo International Airport, Upington Pick n Pay answers rugby’s biggest question in creative new Springbok campaign
