Tag: Synthesis
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When the chips were down, Gwyneth developed a knead for bread
By Howard Feldman, Head of Marketing & People at Synthesis Much like Gwyneth Paltrow, I am not sure if I will be able to cope with another lockdown. As we […]
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Paint your fence, even if you’re sitting on it
It’s that time of the year when we are asked to consider the past 12 months, and then look towards the next. It is never easy to do so, but […]
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When one is fragile and needs to be handled with care
This morning I realised why the world needed COVID and why we most likely still do. The backstory is this: Early on in lockdown it became clear that my father […]
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What does the new normal look like?
When planning around COVID was first catapulted into the boardroom of organisations, there was tremendous readiness by most tech companies to adopt this new way of work. For the most […]
By Thelma Ngoma-Mavhunga, senior communications specialist at Flow Communications For years, organisations have invested heavily All about the frequency: ICASA’s 2026 spectrum overhaul explained
By Livia Dyer, Karl Blom, Partners & Humayra Hajat, Senior Associate at Webber Wentzel South What makes a loyalty program stand out?
By Richard Cramer, Loyalty Director at Achievement Awards Group Loyalty programs are not new to Why great storytelling matters more than where a series comes from
By Elouise Kelly, Country Manager at Viu South Africa For a long time, the entertainment Content Creator Awards announces major new partners for 2026 edition as Nadia Jaftha backs emerging talent
As South Africa’s creator economy continues its rapid rise, some of the country’s biggest brands Retroviral appoints Koketso Masisi as its first Executive Creative Director
Independent integrated creative agency, Retroviral, has appointed Koketso Masisi as its first Executive Creative Director AI is raising South Africa’s cybersecurity stakes
By Kgomotso Lebele, Country Managing Director for Accenture, South Africa South African organisations are facing The five hidden barriers to scaling a business
By Grant Sherwood, business strategist and identity success coach There comes a point in almost Nostalgia is a powerful commerce lever
By Bonita Christie, Business Unit Director at Digitas The most interesting thing about nostalgia in Bookmark Awards Marketer of the Year: Andrea Quaye
