Tag: Striata Africa
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Security vs convenience: Why you don’t have to compromise on one to have the other
By Carrie Peter, Managing Director at Impression Signatures and Brent Haumann, Managing Director at Striata Africa For those of a slightly cynical bent, the phrase, “give me convenience or give […]
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When it comes to digital, data is everything – except data on its own is meaningless
By Brent Haumann, Managing Director at Striata Africa There are, at present, more bytes of stored data than there are stars in the observable universe. And that number keeps growing, […]
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Don’t WhatsApp me, I’ll WhatsApp you
By Dori-Jo Bonner, Strategist at Striata Africa When WhatsApp Business launched in 2018, it’s safe to say that many people feared they’d be inundated with promotional messages from businesses. Those […]
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Back to the basics: Marketing methods that are still relevant and effective
If the pandemic has taught us anything, it is that the only constant in life is change, which is also true in marketing. To keep up with the needs of […]
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The changing consumer landscape: Shifts in customer behaviour and expectations
By Dori-Jo Bonner, Strategist, Striata Africa Almost every area of our lives has changed dramatically in the previous two years. And it’s no different when it comes to how we […]
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Email’s not dead, the way you’re using it is
By Ross Sibbald, Commercial Director at Striata Africa Email is dead. If I’d believed that phrase any of the countless times I’ve heard it since 2010, I probably wouldn’t have […]
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Convenience: The new gold standard for brands and consumers?
A report released by Deloitte in 2020 talks about convenience as the “new battleground”, with convenience defined by contactless shopping, on-demand fulfilment and availability of inventory. And while convenience is […]
For over a decade, digital marketing has been defined by the pursuit of accountability. From Tropika celebrates South African creativity with Dr Esther Mahlangu-inspired murals and branded taxis
Following the highly anticipated launch of its new limited-edition Ginger Beer-flavoured dairy fruit mix, Tropika What we can learn from AI sceptics
By Linda Saunders, Country Manager & Snr. Director Solution Engineering Africa at Salesforce Across the The best PR advice might be: wait
By Lindiwe Mncube, Account Director at Tribeca PR PR has become very good at moving The emotional arc of rewards
By Lianne Booth, Strategic Projects Director at Achievement Awards Group Most rewards programmes are judged Jacaranda FM’s Good Morning Angels raises over R2 million to give 23 South Africans the gift of sound this Mandela Day
In an extraordinary display of generosity and community spirit, Jacaranda FM’s Good Morning Angels has Should brands stay neutral in our divided world?
By Willem Steenkamp, senior writer and editor at Flow Communications Whether or not a brand Africa’s top marketing minds gather to shift the continent’s narrative
Africa’s leading Chief Marketing Officers are helping shape how societies see themselves, how countries present Regional airports reshape SA’s domestic aviation network
A wave of capital spending at regional airports across George, King Phalo International Airport, Upington Pick n Pay answers rugby’s biggest question in creative new Springbok campaign
