Tag: Streaming
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Rage against the TV screen: is Gen Z done with TV?
The data is in and it’s official: things are not looking good for South African television. The latest MAPS data overview from the Market Research Foundation shows a massive decline in […]
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How to make it in Africa
By Leslie Adams, Sales Director at Reach Africa While whether Showmax will deliver on its promise to “change the game of streaming in Africa” remains to be seen, so far […]
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Africa’s entertainment and media industry forecast to grow despite cost-of-living challenges
Since emerging from the grips of the COVID-19 pandemic, various industries across Africa have rebounded relatively well after having to undergo a process of reinvention. Across the continent, key multibillion […]
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Who wins the battle of the streaming giants?
By Leslie Adams, Sales Director at Reach Africa When it comes to choosing a streaming service, the things that matter most for South Africans aren’t always so clear-cut, and brand awareness, library […]
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How the way we watch TV has changed
“If you keep watching so much TV, your eyes will turn square!” Common folklore among Boomer parents, this old proverb was usually disapprovingly relayed when children spent long periods passively […]
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The Great Streaming Boom: SA’s eye for value drives local viewing patterns
Regardless of their income bracket, South Africans have always been savvy about getting their content fix. Enter what has been dubbed the Great Streaming Boom; a mass move to video […]


















