Tag: SHIFT
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The importance of design
By Simone Rossum, Executive Creative Director at SHIFT Why is design important? Because design improves the appearance and functionality of our world. Designing is easy: everything human-made around us has […]
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Service design: Your ticket to brand impact
By Zapriana Atanassova, Strategy Analyst and Michael dos Santos, CX Strategy Director at SHIFT Is service limited to the service industry? At first glance, the obvious response would be yes. […]
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Does purpose really drive profit?
For years now, the business world has been led to believe that it does; that purpose rallies people around a greater cause, building customer affinity, establishing trust and opening wallets. […]
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Does purpose really drive profit?
By Mike Dos Santos, CX Strategy Director and Terri-Leigh Cassel, Managing Director at SHIFT. For years now, the business world has been led to believe that it does; that purpose […]
As artificial intelligence (AI) and the African Continental Free Trade Area (AfCFTA) reshape the marketing BRC confirms 1 January 2027 launch for Total Video Measurement
The Broadcast Research Council of South Africa (BRC) has confirmed that Total Video Measurement (TVM), Jacaranda FM reveals the Top 10 entrepreneurs in this year’s “Her Perfect Pitch” competition
Jacaranda FM has officially announced the Top 10 entrepreneurs selected for the latest edition of its …
By Shobana Sruthi Mohan, Enterprise Analyst at ManageEngine For the past two years, enterprise AI The era of “feel-good marketing”: Why positivity and purpose-driven storytelling is cutting through the noise
From rising living costs and global uncertainty to the relentless pace of the 24-hour news Community involvement cannot sit on the margins of a media business
By Dimakatso Manganyi, HR Manager and Corporate Social Investment Lead at Kaya 959 When more DOOH is rewriting the rules of game day
As fans take the action beyond the stands, digital out-of-home gives brands a way to Anthropic and Salesforce announce Claudeforce & Salesforce in Claude
Salesforce and Anthropic are announcing Claudeforce, an expanded strategic partnership bringing Claude’s intelligence and reasoning Why the best business strategy is nothing without a clear execution strategy
By Thuto Motsie CA (SA), CEO of Thamani When a company develops a business strategy Africa’s AI opportunity starts with infrastructure and independence
