Tag: Rewards

  • The changing rules of engagement at work

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    By Andrew Solomon, Client Strategy Director and Gordon Wilson, Principal Strategist at Achievement Awards Group If you know someone who started working in the 1970s or 1980s, you know that […]

  • Using big data for big impact in South Africa’s main consumer market

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    Great marketing is an art, but big data has introduced a scientific element to marketing campaigns and smart marketers are relying on data more and more to inform, test and […]

  • Does your loyalty programme measure up?

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    World events have escalated how companies are investing in and prioritising their loyalty programmes. They are no longer a luxury; instead, people have come to expect them as a standard. […]

  • Client retention through a loyalty programme

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    Retaining clients is a critical part of business success especially at a time when people have become more expectant of getting a superior service experience. With increasing competition, this has […]

  • Top 3 loyalty programme trends for 2022

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    Globally, 75% of consumers surveyed admitted to favouring brands that offer rewards. And with the same research highlighting that 65% of a company’s business come from existing customers, the need […]

  • Reimagining customer loyalty in a digital world

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    Most of a company’s business comes from existing customers. Keeping those customers loyal to the brand at a time when there are so many alternatives to choose from is something […]

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