Tag: Research
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New research forecasts single digit recovery for digital marketing service agencies in 2024
In the year ahead, marketing services agencies are more likely to bounce back than businesses in other areas of the digital services market, according to new research conducted by M&A […]
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Effie South Africa and Ipsos partner to present 2023 Effie Trends Report
Effie Awards South Africa has proudly announced its partnership with Ipsos, a global leader in research and creative effectiveness, to launch the inaugural Effie South Africa Trends Research Report. This […]
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Clickatell research finds travellers embrace mobile messaging and payments with travel brands
Clickatell, the CPaaS innovator and Chat Commerce leader, revealed the results of its latest Chat Commerce Trends Report: Travel Edition, which uncovers new insights about how today’s consumers want to […]
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Why paper encourages virtuous decision making
By Erwin Busselot, Director Business Innovation & Solutions, Ricoh Graphic Communications, Ricoh Europe The pandemic and the shift to remote and hybrid work accelerated many changes in digitalisation and online […]
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With change comes more refined results
By Trish Guilford, General Manager OMC (Out of Home Measurement Council) With change comes uncertainty and we all know that nobody likes nor adapts to change all that easily. The […]
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How to choose a digital marketing agency
Worldwide spending on digital advertising is expected to top $485 billion by the end of next year signifying just how significant this medium has become, as companies look to increase […]
As artificial intelligence (AI) and the African Continental Free Trade Area (AfCFTA) reshape the marketing BRC confirms 1 January 2027 launch for Total Video Measurement
The Broadcast Research Council of South Africa (BRC) has confirmed that Total Video Measurement (TVM), Jacaranda FM reveals the Top 10 entrepreneurs in this year’s “Her Perfect Pitch” competition
Jacaranda FM has officially announced the Top 10 entrepreneurs selected for the latest edition of its …
By Shobana Sruthi Mohan, Enterprise Analyst at ManageEngine For the past two years, enterprise AI The era of “feel-good marketing”: Why positivity and purpose-driven storytelling is cutting through the noise
From rising living costs and global uncertainty to the relentless pace of the 24-hour news Community involvement cannot sit on the margins of a media business
By Dimakatso Manganyi, HR Manager and Corporate Social Investment Lead at Kaya 959 When more DOOH is rewriting the rules of game day
As fans take the action beyond the stands, digital out-of-home gives brands a way to Anthropic and Salesforce announce Claudeforce & Salesforce in Claude
Salesforce and Anthropic are announcing Claudeforce, an expanded strategic partnership bringing Claude’s intelligence and reasoning Why the best business strategy is nothing without a clear execution strategy
By Thuto Motsie CA (SA), CEO of Thamani When a company develops a business strategy Africa’s AI opportunity starts with infrastructure and independence
