Tag: ReachPlayers
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In-game branded content is not what most marketers think it is
The gaming audience has never been the problem. The infrastructure to invest in it properly has been. That is the argument Michael Anav, CEO and Co-Founder of ReachPlayers, has been making […]
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L’Oréal South Africa leads the future of beauty marketing with groundbreaking Roblox expansion
L’Oréal South Africa is redefining beauty engagement through a major expansion into gaming and immersive digital experiences, becoming one of the first beauty groups in the region to activate multiple leading […]
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ReachPlayers joins IAB gaming task force to reshape how brands invest in gaming
ReachPlayers, the in-game advertising network connecting brands and agencies to audiences inside Roblox, Fortnite, Minecraft and more, has been selected as one of 18 companies joining the IAB’s task force […]
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New study of 10 000 South African youth reveals insights
Reaching young audiences in South Africa is becoming increasingly complex. Social platforms dominate discovery, but attention is fragmented, competition is intense and many brands are still operating on outdated assumptions […]
As artificial intelligence (AI) and the African Continental Free Trade Area (AfCFTA) reshape the marketing BRC confirms 1 January 2027 launch for Total Video Measurement
The Broadcast Research Council of South Africa (BRC) has confirmed that Total Video Measurement (TVM), Jacaranda FM reveals the Top 10 entrepreneurs in this year’s “Her Perfect Pitch” competition
Jacaranda FM has officially announced the Top 10 entrepreneurs selected for the latest edition of its …
By Shobana Sruthi Mohan, Enterprise Analyst at ManageEngine For the past two years, enterprise AI The era of “feel-good marketing”: Why positivity and purpose-driven storytelling is cutting through the noise
From rising living costs and global uncertainty to the relentless pace of the 24-hour news Community involvement cannot sit on the margins of a media business
By Dimakatso Manganyi, HR Manager and Corporate Social Investment Lead at Kaya 959 When more DOOH is rewriting the rules of game day
As fans take the action beyond the stands, digital out-of-home gives brands a way to Anthropic and Salesforce announce Claudeforce & Salesforce in Claude
Salesforce and Anthropic are announcing Claudeforce, an expanded strategic partnership bringing Claude’s intelligence and reasoning Why the best business strategy is nothing without a clear execution strategy
By Thuto Motsie CA (SA), CEO of Thamani When a company develops a business strategy Africa’s AI opportunity starts with infrastructure and independence
