Tag: Publisher Research Council
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The PRC launches DAMS, a digital currency based on Google Analytics
The Publisher Research Council (PRC) is introducing a new digital currency, DAMS (Digital Audience Measurement System) for websites to sell their audiences in South Africa and PRC members. Many other […]
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PRC announces the new reading currency READ2021
The Publisher Research Council (PRC) has announced their new readership currency READ2021 (REader Audience Data) release – bringing a seismic change to current research methodology, moving away from a single […]
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An essential tool for inter-media planning across target groups
A core principle of media planning is to balance and assign ratings across the entire Target Market (TM). Media Imperatives (MI) was developed to do just this. In a nutshell […]
For over a decade, digital marketing has been defined by the pursuit of accountability. From Tropika celebrates South African creativity with Dr Esther Mahlangu-inspired murals and branded taxis
Following the highly anticipated launch of its new limited-edition Ginger Beer-flavoured dairy fruit mix, Tropika What we can learn from AI sceptics
By Linda Saunders, Country Manager & Snr. Director Solution Engineering Africa at Salesforce Across the The best PR advice might be: wait
By Lindiwe Mncube, Account Director at Tribeca PR PR has become very good at moving The emotional arc of rewards
By Lianne Booth, Strategic Projects Director at Achievement Awards Group Most rewards programmes are judged Jacaranda FM’s Good Morning Angels raises over R2 million to give 23 South Africans the gift of sound this Mandela Day
In an extraordinary display of generosity and community spirit, Jacaranda FM’s Good Morning Angels has Should brands stay neutral in our divided world?
By Willem Steenkamp, senior writer and editor at Flow Communications Whether or not a brand Africa’s top marketing minds gather to shift the continent’s narrative
Africa’s leading Chief Marketing Officers are helping shape how societies see themselves, how countries present Regional airports reshape SA’s domestic aviation network
A wave of capital spending at regional airports across George, King Phalo International Airport, Upington Pick n Pay answers rugby’s biggest question in creative new Springbok campaign
