Tag: Primedia Outdoor
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Best performance of DOOH is seeded by facts
By Jorja Wilkins, Executive for Marketing and Marketing Services at Primedia Outdoor Selecting digital out of home inventory for an out of home advertising campaign across South Africa has become […]
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The sky is the limit for Primedia Outdoor with Bongumusa Makhathini as its new CEO
After an intense executive search by Egon Zehnder, an international head hunter, Primedia Group announced that leading businessman Bongumusa Makhathini has joined the Group, heading up Primedia Outdoor. It is […]
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Primedia Outdoor launches 2 new food gardens in support of World Food Day
In support of World Food Day, which took place last month and the #LeaveNoOneBehind theme, Primedia Outdoor in partnership with Food & Trees for Africa (FTFA) and local municipalities have […]
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Primedia Outdoor extends advertisers reach with three new roadside LED billboards
With an astonishing 1 230 square meters of roadside digital out-of-home (DOOH) in South Africa already, Primedia Outdoor is elated to unveil three new roadside LED billboards across Gauteng and […]
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Primedia Outdoor celebrates women in a big way
Primedia Outdoor joined in the Women’s Month celebrations by showcasing its astounding female staff and clients. Women across Primedia’s OOH network were invited to share their own personalised messages and […]
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Lagos gains a new roadside LED that delivers exceptional impact and reach for advertisers
Advertisers have a new opportunity to target a sought-after audience with high impact and reach. Primedia Outdoor, a premier provider of Digital Out-of-Home (DOOH) advertising solutions, recently added a new […]
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Primedia Outdoor continues to invest in Digital Out-of-Home with Rank-TV refurbishment project
Digital Out-of-Home (DOOH) has seen exponential growth in recent years, as advertisers have been opting for the medium as an agile and dynamic communication channel in addition to traditional Out-of-Home […]
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Primedia Outdoor announces the launch of Prime XOOH – eXtraordinary Out-of-Home.
Prime XOOH is the crystallisation of an innovation team created by Jorja Wilkins, Executive of Marketing and Marketing Services at Primedia Outdoor who stated that, ‘this team has been formed […]
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Primedia Outdoor supports Earth Day by investing in our planet
Primedia Outdoor demonstrates this year’s Earth Day theme, ‘Invest in Our Planet’, through its continuous commitment to providing green sustainable products, which are recyclable or upcycled, as well as supporting […]
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As OOH audiences come back in full force Primedia Outdoor expands their Urban Digital Network
With evidence of the resurgence of the Out-of-Home (OOH) audiences across major arterials in South Africa, Primedia Outdoor welcomes the launch of their new urban digital out-of-home (DOOH) billboard UDN020, […]
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LMX and Primedia Outdoor launch study to measure audiences across 7 African markets
LMX, a subsidiary of the Moving Walls Group and a leading provider of ad-tech in Out-of-Home (OOH), and Primedia Outdoor, a leading provider of OOH media solutions in South Africa […]
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Primedia Outdoor continues to evolve AVR technology, now including colour recognition
Following the positive results and ROI of Primedia Outdoor’s Prime(i) Road and Prime(i) Mall technology and product offering, this innovative AVR (Anonymous Vehicle Recognition) technology has evolved even further and […]
As artificial intelligence reshapes industries across the world, a recent World Economic Forum article highlights Advertisers are planning TV for a consumer that no longer exists
By Leslie Adams, Sales Director at Reach Africa Switch on the TV at home and Is African creativity the world’s most undervalued asset?
By Anthea Whitehead, Cape Town Campus Manager at AAA School of Advertising Africa does not BOO! Campus Media generates more than R25 million in alternative income for partner South African universities
A commercially proven partnership model developed by Campus Media, a South African business operating at Africa’s leading communications association announces landmark AU partnership for its 2026 Africa conference
The International Association of Business Communicators Africa Region (IABC Africa), Africa’s leading business communication association, Why great ideas don’t necessarily translate into great businesses
Entrepreneurs often believe that success starts with a great idea. It doesn’t. Ideas are plentiful. Basetsana Kumalo, Bryan Habana and more to speak at the MANCOSA Jacaranda FM Business Breakfast
Some of South Africa’s most respected business leaders, entrepreneurs and high-performance achievers will take to “This is madness”: The honest strategy behind Distrikt 9’s partnership with the Loeries
It’s a complex time to be in the creative business. So when independent creative agency The MediaShop strengthens leadership team
The MediaShop has announced the promotion of Jedd Cokayne from Business Unit Head to Deputy Uniting for purposeful action to alleviate homelessness in Johannesburg
