Tag: POPSPOT
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What businesses need to know about the future of online communities
Ten years ago, it might have been acceptable for a business or creator to not have an online presence. Today, as the saying goes, “if you’re not online, you don’t […]
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Why direct fan relationships are the future for creators
By Erki Koldits, CEO at PopSpot Over the past decade or so, technology has fundamentally changed the reality of being a creator. On the positive side, the barriers to entry […]
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Want your favourite artists to keep creating authentic content? Support them directly
By Erki Koldits, CEO and co-founder, PopSpot ‘Yeah, they’re great but they were so much better before they sold out.’ Whether it’s a formerly independent musician who’s signed to a […]
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For creators, the internet is broken: here’s how to fix it
By Erki Koldits, CEO at POPSPOT In most parts of the world today, access to the internet is increasingly seen as a human right. That’s understandable too. As well as […]
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Backstage is where the party’s at…unless it’s online
By Erki Koldits, CEO and Founder, POPSPOT Everyone who’s ever been to a show — whether it’s by your favourite DJ, band or rapper — has, at some point, harboured […]
As artificial intelligence (AI) and the African Continental Free Trade Area (AfCFTA) reshape the marketing BRC confirms 1 January 2027 launch for Total Video Measurement
The Broadcast Research Council of South Africa (BRC) has confirmed that Total Video Measurement (TVM), Jacaranda FM reveals the Top 10 entrepreneurs in this year’s “Her Perfect Pitch” competition
Jacaranda FM has officially announced the Top 10 entrepreneurs selected for the latest edition of its …
By Shobana Sruthi Mohan, Enterprise Analyst at ManageEngine For the past two years, enterprise AI The era of “feel-good marketing”: Why positivity and purpose-driven storytelling is cutting through the noise
From rising living costs and global uncertainty to the relentless pace of the 24-hour news Community involvement cannot sit on the margins of a media business
By Dimakatso Manganyi, HR Manager and Corporate Social Investment Lead at Kaya 959 When more DOOH is rewriting the rules of game day
As fans take the action beyond the stands, digital out-of-home gives brands a way to Anthropic and Salesforce announce Claudeforce & Salesforce in Claude
Salesforce and Anthropic are announcing Claudeforce, an expanded strategic partnership bringing Claude’s intelligence and reasoning Why the best business strategy is nothing without a clear execution strategy
By Thuto Motsie CA (SA), CEO of Thamani When a company develops a business strategy Africa’s AI opportunity starts with infrastructure and independence
