Tag: Polygon
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Fuel prices are rising, consumer spend is dropping: Here’s why effective marketing matters more than ever
By Remi Du Preez, Managing Director at Polygon In the marketing world, it’s a tale as old as time: Economic shock hits. Costs rise. Consumers spend less. Businesses come under […]
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Polygon launches first full-scale DV campaign in Nigeria
Polygon, one of Africa’s largest aggregated programmatic digital out of home (pDOOH) publisher networks, has announced the launch of its first full-scale Display & Video 360 (DV360) campaign in Nigeria; […]
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Calling all SMEs: Win your share of R200K in digital billboard media and take your business to the next level
What if small businesses could advertise like big brands? Prism, a soon-to-launch self-service platform designed to simplify digital out-of-home (DOOH) media for small businesses, is hosting a pre-launch competition that […]
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Polygon launches first programmatic DOOH campaign in Kenya for Jaguar Land Rover
Polygon, one of Africa’s leading and largest programmatic aggregated digital out-of-home (DOOH) publisher networks has launched its first programmatic DOOH (pDOOH) campaign in Kenya for luxury automotive brand, Jaguar Land […]
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Polygon to bring third-party verification to programmatic DOOH across Africa
Polygon, one of Africa’s largest aggregated programmatic digital out of home (DOOH) publisher networks, has announced the integration of Seedooh’s verification technology into its digital billboards in South Africa and […]
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Polygon unlocks elite travel audiences with luxury hotel screen integration
Polygon, Africa’s largest aggregated programmatic digital out of home (DOOH) publisher network, has announced the integration of The Capital Hotels, Apartments and Resorts’ digital screen network into its publisher inventory; […]
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Polygon introduces a new opportunity for advertisers to leverage event-related excitement
Polygon, a leading South African programmatic aggregated digital out-of-home (DOOH) publisher network, has launched an innovative solution allowing brands to take over the city during major sporting, cultural, music and […]
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Serving success: Polygon brings Padel opportunity to advertisers
There’s no doubt that Padel – a trendy racket sport that can be best described as the love child of tennis and squash – has gained immense popularity in a […]
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6 Trends shaping the future of digital out-of-home advertising in 2025
By Remi du Preez, Managing Director at Polygon In the fast-moving world of digital advertising, digital out-of-home (DOOH) is proving to be a dynamic medium, blending cutting-edge data with innovative […]
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Delivering delight – Polygon includes delivery bikes in its DOOH network
Africa’s largest aggregated publisher network, Polygon has partnered with Swift Media to digitise Smart Boxes on Uber Eats’ delivery bikes in Gauteng, thus introducing the first programmatically-available digital delivery bike […]
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Polygon launches first programmatic mini-bus network in SA
Polygon, one of South Africa’s largest aggregated digital out of home (DOOH) publisher networks, has initiated a new project that will see it integrating mini-buses and taxis into its programmatic […]
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Polygon’s network expands across Africa
Polygon, South Africa’s largest programmatic digital out of home (DOOH) publisher network, has recently announced that it will be expanding its network across Africa. This brings it one step closer […]
As artificial intelligence reshapes industries across the world, a recent World Economic Forum article highlights Advertisers are planning TV for a consumer that no longer exists
By Leslie Adams, Sales Director at Reach Africa Switch on the TV at home and Is African creativity the world’s most undervalued asset?
By Anthea Whitehead, Cape Town Campus Manager at AAA School of Advertising Africa does not BOO! Campus Media generates more than R25 million in alternative income for partner South African universities
A commercially proven partnership model developed by Campus Media, a South African business operating at Africa’s leading communications association announces landmark AU partnership for its 2026 Africa conference
The International Association of Business Communicators Africa Region (IABC Africa), Africa’s leading business communication association, Why great ideas don’t necessarily translate into great businesses
Entrepreneurs often believe that success starts with a great idea. It doesn’t. Ideas are plentiful. Basetsana Kumalo, Bryan Habana and more to speak at the MANCOSA Jacaranda FM Business Breakfast
Some of South Africa’s most respected business leaders, entrepreneurs and high-performance achievers will take to “This is madness”: The honest strategy behind Distrikt 9’s partnership with the Loeries
It’s a complex time to be in the creative business. So when independent creative agency The MediaShop strengthens leadership team
The MediaShop has announced the promotion of Jedd Cokayne from Business Unit Head to Deputy Uniting for purposeful action to alleviate homelessness in Johannesburg
