Tag: Polygon
-
Beyond the feed: Why DOOH should be the next screen for social-led campaigns
By Remi du Preez, Managing Director of Polygon Generally speaking, what social media agencies are very, very good at is getting their brands noticed in the feed. They understand how […]
-
DOOH is rewriting the rules of game day
As fans take the action beyond the stands, digital out-of-home gives brands a way to become part of the game-day experience, says Remi du Preez, MD at Polygon We all […]
-
Think Meta Ads, but for digital billboards: Polygon launches Prism
Polygon has launched Prism: a new self-service platform that makes digital billboard advertising accessible to businesses of every size, with a particular focus on addressing the advertising challenges often faced […]
-
Fuel prices are rising, consumer spend is dropping: Here’s why effective marketing matters more than ever
By Remi Du Preez, Managing Director at Polygon In the marketing world, it’s a tale as old as time: Economic shock hits. Costs rise. Consumers spend less. Businesses come under […]
-
Polygon launches first full-scale DV campaign in Nigeria
Polygon, one of Africa’s largest aggregated programmatic digital out of home (pDOOH) publisher networks, has announced the launch of its first full-scale Display & Video 360 (DV360) campaign in Nigeria; […]
-
Calling all SMEs: Win your share of R200K in digital billboard media and take your business to the next level
What if small businesses could advertise like big brands? Prism, a soon-to-launch self-service platform designed to simplify digital out-of-home (DOOH) media for small businesses, is hosting a pre-launch competition that […]
-
Polygon launches first programmatic DOOH campaign in Kenya for Jaguar Land Rover
Polygon, one of Africa’s leading and largest programmatic aggregated digital out-of-home (DOOH) publisher networks has launched its first programmatic DOOH (pDOOH) campaign in Kenya for luxury automotive brand, Jaguar Land […]
-
Polygon to bring third-party verification to programmatic DOOH across Africa
Polygon, one of Africa’s largest aggregated programmatic digital out of home (DOOH) publisher networks, has announced the integration of Seedooh’s verification technology into its digital billboards in South Africa and […]
-
Polygon unlocks elite travel audiences with luxury hotel screen integration
Polygon, Africa’s largest aggregated programmatic digital out of home (DOOH) publisher network, has announced the integration of The Capital Hotels, Apartments and Resorts’ digital screen network into its publisher inventory; […]
-
Polygon introduces a new opportunity for advertisers to leverage event-related excitement
Polygon, a leading South African programmatic aggregated digital out-of-home (DOOH) publisher network, has launched an innovative solution allowing brands to take over the city during major sporting, cultural, music and […]
-
Serving success: Polygon brings Padel opportunity to advertisers
There’s no doubt that Padel – a trendy racket sport that can be best described as the love child of tennis and squash – has gained immense popularity in a […]
-
6 Trends shaping the future of digital out-of-home advertising in 2025
By Remi du Preez, Managing Director at Polygon In the fast-moving world of digital advertising, digital out-of-home (DOOH) is proving to be a dynamic medium, blending cutting-edge data with innovative […]
This Mental Health Awareness Month, businesses are being encouraged to look beyond traditional workplace wellness Responsibility is not a constraint. It is a creative catalyst.
By Vaughan Croeser, VP: Marketing at The South African Breweries Responsible marketing is often framed VML South Africa takes two Golds, a Silver and a Bronze at Loeries Awards 2026
VML South Africa took home two Golds, a Silver and a Bronze for Vaseline at When every brand can produce more, judgement becomes the advantage
By Kwena Semenya, Senior Creative Strategist at Machine The easiest return to demonstrate on a Samsung Galaxy Content Creator Awards unveil final nominees ahead of this year’s ceremony
With just a few days to go until the country’s leading digital tastemakers gather under Is your media or marketing business the one AI recommends?
A year ago, AI assistants sent this business no visitors. Now they do. For media Sometimes we are saving lives, even though we work in advertising
There’s a meme that does the rounds on social every now again. A flight attendant Salesforce brings its elite Forward Deployed Engineer (FDE) program to South Africa for the first time
Salesforce announced it landed its first-ever Forward Deployed Engineer (FDE) partner training in South Africa, Jacaranda FM’s Good Morning Angels Golf Day raises R5.5 million for those in need
What happens when South Africa’s No. 1 Feel-Good Station brings its community together for a Penquin named Medium Agency of the Year for second consecutive year at 2026 WesBank New Generation Awards
