Tag: Personalised experiences
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The evolution of digital agencies: From creative-led to technology-driven strategies
By Grant Lapping, digital executive at +OneX Digital transformation remains a top-of-agenda item for most brands and agencies in South Africa. But even though organisations understand the burning urgency of […]
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South African retailers have arrived at an e-commerce crossroads
By Zak Haeri, MD for NIQ and GfK – South Africa South Africa’s e-commerce landscape has arrived at an important juncture. The explosive growth observed during the pandemic years has […]
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Brands must look to measurable gamification to reward their most engaged customers
By Lebo Lekoma, Head of Client Services at Sea Monster As customer expectations continue to evolve rapidly, driven by digitalisation and changing needs, brands need to find new and exciting […]
By Elouise Kelly, Country Manager at Viu South Africa For a long time, the entertainment Content Creator Awards announces major new partners for 2026 edition as Nadia Jaftha backs emerging talent
As South Africa’s creator economy continues its rapid rise, some of the country’s biggest brands Retroviral appoints Koketso Masisi as its first Executive Creative Director
Independent integrated creative agency, Retroviral, has appointed Koketso Masisi as its first Executive Creative Director AI is raising South Africa’s cybersecurity stakes
By Kgomotso Lebele, Country Managing Director for Accenture, South Africa South African organisations are facing The five hidden barriers to scaling a business
By Grant Sherwood, business strategist and identity success coach There comes a point in almost Nostalgia is a powerful commerce lever
By Bonita Christie, Business Unit Director at Digitas The most interesting thing about nostalgia in Bookmark Awards Marketer of the Year: Andrea Quaye
Publicis Groupe Africa is proud to celebrate the recognition of Andrea Quaye, who has been Tractor Outdoor sets a new benchmark for transparency
As legal compliance continues to dominate conversations across South Africa’s out-of-home (OOH) advertising industry, Tractor Premium brands don’t have a quality problem. They have a distinction problem.
By Nomaswazi Phumo, Head of Strategy of Leagas Delaney South Africa Premium brands have become Toyota SA launches the all-new bZ4X and It Just Got Real
