Tag: personalised advertising
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5 Steps all marketers should take to be prepared for a privacy-centric future
By Alex Okosi, Managing Director, Google in Africa 2024 is the year to get uncomfortably excited as a digital marketer. This year marks an inflection point for marketing with Chrome’s […]
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Brands need an action plan for a world beyond third-party cookies
By Mario de Lima, Head of Digital Media at solutions and systems integrator +OneX For years, brands have relied on third-party cookies and mobile identifiers to deliver personalised ads to […]
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Tomorrow’s digital agency will need deeper technical integration and implementation skills
By Grant Lapping, Digital Executive at +OneX Anyone who works in the digital world knows how quickly it evolves. When I look back at the digital campaigns I ran in […]
For over a decade, digital marketing has been defined by the pursuit of accountability. From Tropika celebrates South African creativity with Dr Esther Mahlangu-inspired murals and branded taxis
Following the highly anticipated launch of its new limited-edition Ginger Beer-flavoured dairy fruit mix, Tropika What we can learn from AI sceptics
By Linda Saunders, Country Manager & Snr. Director Solution Engineering Africa at Salesforce Across the The best PR advice might be: wait
By Lindiwe Mncube, Account Director at Tribeca PR PR has become very good at moving The emotional arc of rewards
By Lianne Booth, Strategic Projects Director at Achievement Awards Group Most rewards programmes are judged Jacaranda FM’s Good Morning Angels raises over R2 million to give 23 South Africans the gift of sound this Mandela Day
In an extraordinary display of generosity and community spirit, Jacaranda FM’s Good Morning Angels has Should brands stay neutral in our divided world?
By Willem Steenkamp, senior writer and editor at Flow Communications Whether or not a brand Africa’s top marketing minds gather to shift the continent’s narrative
Africa’s leading Chief Marketing Officers are helping shape how societies see themselves, how countries present Regional airports reshape SA’s domestic aviation network
A wave of capital spending at regional airports across George, King Phalo International Airport, Upington Pick n Pay answers rugby’s biggest question in creative new Springbok campaign
