Tag: pDOOH
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Ho ho holiday spend: Here’s how to maximise your festive campaigns with OOH
The festive season has officially arrived – and South Africans are set to spend. According to Wonga’s sixth annual Summer Spending Survey, R224 billion in consumer spending is expected during […]
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Static vs digital: The role of both in your outdoor media strategy
By Mali Motsumi-Garrido, Sales Director at Tractor Outdoor Within media circles, you often notice that the average “water cooler” conversation grows somewhat vehement when it comes to extolling the apparent […]
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Dear digital marketers: Why you should be thinking pDOOH
By Remi du Preez, Managing Director at Polygon For some time now, online buyers haven’t had to do much hard work in convincing advertisers to direct a fair chunk of […]
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State of outdoor media in South Africa – a development perspective
Out of home (OOH) media has experienced a thrilling revival over the past year or so, coinciding with the loosening of Covid-19’s grip on the world. From a development and […]
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Programmatic Digital Out of Home has arrived
By Lukanyo Bushwana, Strategist at The MediaShop Covid-19 has undeniably acted as a catalyst to speed up digital adoption and introduce new trends at a rate that few could have […]
TikTok just announced the winners of its inaugural regional Ad Awards for the Middle East, BURGER KING® France and KFC® France sign the collaboration of the century
From November 27 to December 16, the two brands have decided to set aside their AI steers the cyber week shopping cart to $61 billion in sales
Salesforce reports that cyber week is expected to drive $311 billion in global sales as From TV to mobile: The new form of entertainment
With South African audiences increasingly turning to digital channels, a new era of entertainment is How business is using technology to create personalised Gen Z brand loyalty
Gen Zs in South Africa are the most entrepreneurial of all the generations and with Power of incentive travel in corporate rewards strategy is unmatched
By Angela Zaroozny and Sharon Field, Group & Incentive Travel Managers at Achievement Awards Group The hyper-personalisation revolution in customer care
By Xander Barnard, Managing Director of The Messenger Network The customer service landscape is transforming, South Africa’s BPO sector is country’s fastest growing export
By Clinton Cohen, CEO of iContact BPO As South Africa continues to rank in the Ho ho holiday spend: Here’s how to maximise your festive campaigns with OOH
The festive season has officially arrived – and South Africans are set to spend. According Finnish creative agency kicks open the industry’s door to young people of underrepresented backgrounds
