Tag: pDOOH
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Ho ho holiday spend: Here’s how to maximise your festive campaigns with OOH
The festive season has officially arrived – and South Africans are set to spend. According to Wonga’s sixth annual Summer Spending Survey, R224 billion in consumer spending is expected during […]
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Static vs digital: The role of both in your outdoor media strategy
By Mali Motsumi-Garrido, Sales Director at Tractor Outdoor Within media circles, you often notice that the average “water cooler” conversation grows somewhat vehement when it comes to extolling the apparent […]
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Dear digital marketers: Why you should be thinking pDOOH
By Remi du Preez, Managing Director at Polygon For some time now, online buyers haven’t had to do much hard work in convincing advertisers to direct a fair chunk of […]
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State of outdoor media in South Africa – a development perspective
Out of home (OOH) media has experienced a thrilling revival over the past year or so, coinciding with the loosening of Covid-19’s grip on the world. From a development and […]
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Programmatic Digital Out of Home has arrived
By Lukanyo Bushwana, Strategist at The MediaShop Covid-19 has undeniably acted as a catalyst to speed up digital adoption and introduce new trends at a rate that few could have […]
Castrol has proudly announced the reintroduction of the full Castrol GTX range to the South Specialised Exhibitions appoints Joshua Low as Commercial Director Africa to drive African growth
Specialised Exhibitions, a division of global independent exhibition organiser Montgomery Group, has appointed Joshua Low Calling African creative entrepreneurs to apply for creative incubation programme
A new virtual initiative aims to transform Africa’s creative economy by supporting early-stage founders. A Penquin’s Veronica Moleele named judge for 2025 Effie Awards South Africa
Penquin is proud to announce that CEO, Veronica Moleele, has been appointed to the judging panel New report reveals MSME funding realities in South Africa – and what must change
Finfind, South Africa’s leading online access to finance solution for Micro, Small and Medium Enterprises Changes to 2025 Galliova Awards inspire SA’s food and health content creators
The Galliova Food and Health Writers’ Awards, sponsored by the Egg and Broiler Producers of South Africa’s AI future hinges on skills development
By Ntsako Baloyi, Senior Manager within the Technology business at Accenture, Africa The rapid development The business benefits of getting POPIA right
Waiting until you’re on the wrong side of the Protection of Personal Information Act (POPIA) Salesforce’s Agentforce World Tour returns to Johannesburg
Salesforce, a leading AI CRM, has returned to Johannesburg for the South African edition of Tractor Media Holdings evolves into media and innovation hub Glynt
