Tag: Pandemic
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Jameson rolls out Jameson Supper Club in Cape Town to extend reach and influence
RAPT Creative has launched the Jameson Supper Club consumer outreach platform in Cape Town for Irish whisky brand, Jameson. Trialed earlier this year in Johannesburg at A Streetbar Named Desire, […]
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Hybrid workforce: Closing the gap between customer expectations and delivery
Written by Paula Sartini, founder and CEO at BrandQuantum International The Covid-19 pandemic accelerated the workplace forward by several years, giving employees a taste of remote working and proving to […]
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The impact of the pandemic on cybersecurity
By Ralph Berndt, sales and marketing director of Syrex Even prior to the pandemic, organisations had begun putting in place elements to manage distributed employees whether that be through corporate […]
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Business efficacy still possible through turmoil
By Dashni Vilakazi, Managing Director at The MediaShop The conversation around keeping a business relevant, efficient and purposeful, while still being agile in our current pandemic climate is one that […]
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No Time to Die for cinemas as Bond set to boost big screens
The new Bond movie, No Time to Die, will be the spark that brings film fans back to the beleaguered cinema industry, predicts entertainment firm and online gaming site, PartyCasino. […]
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Retailers turn to e-learning programmes to develop staff
By Paul Hanly, Co-founder at New Leaf Technologies While the economic effects of the Covid-19 pandemic have been nothing short of catastrophic for some industries, the retail sector has managed […]
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Leading with the heart
By Christina Kennedy The Covid-19 pandemic forced many businesses worldwide to sit up with a jolt and smell the coffee: if ever there was a time for business unusual, this […]
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The waning influence of influencers as we know them?
By Garreth van Vuuren, Founder and Managing Director at RAPT Creative Looking forward in late 2019 towards 2020, the predictions for influencer marketing were more than just promising – they […]
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So darn tired: of Zoom, of digital, of tech and video
By Nicol Myburgh, Head: CRS Technologies HCM Business Unit Tired. Exhausted. Fatigued. Worn out. Burned out. Done. There is one thing that people are more tired of hearing about than […]
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Strategies that work to emerge from a global pandemic
Emerging successfully from an economic downturn and global pandemic is no easy feat, especially if you are an SME business without large cash reserves to see you through. How do […]
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‘Distraction, digitalisation and direct engagement will be the core strategy for Olympic 2021 marketing,’ says GlobalData
As we edge closer to the Olympic Games, leading data and analytics company GlobalData notes that brands will need to be creative with their Olympic marketing strategies, both finding topics […]
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Dismissing employees for not observing workplace Covid-19 protocols
By Nivaani Moodley & Shane Johnson from Webber Wentzel Two recent decisions from labour dispute resolution forums have dealt with discipline of employees for failing to observe Covid-19 protocols – one dismissal […]
As artificial intelligence (AI) and the African Continental Free Trade Area (AfCFTA) reshape the marketing BRC confirms 1 January 2027 launch for Total Video Measurement
The Broadcast Research Council of South Africa (BRC) has confirmed that Total Video Measurement (TVM), Jacaranda FM reveals the Top 10 entrepreneurs in this year’s “Her Perfect Pitch” competition
Jacaranda FM has officially announced the Top 10 entrepreneurs selected for the latest edition of its …
By Shobana Sruthi Mohan, Enterprise Analyst at ManageEngine For the past two years, enterprise AI The era of “feel-good marketing”: Why positivity and purpose-driven storytelling is cutting through the noise
From rising living costs and global uncertainty to the relentless pace of the 24-hour news Community involvement cannot sit on the margins of a media business
By Dimakatso Manganyi, HR Manager and Corporate Social Investment Lead at Kaya 959 When more DOOH is rewriting the rules of game day
As fans take the action beyond the stands, digital out-of-home gives brands a way to Anthropic and Salesforce announce Claudeforce & Salesforce in Claude
Salesforce and Anthropic are announcing Claudeforce, an expanded strategic partnership bringing Claude’s intelligence and reasoning Why the best business strategy is nothing without a clear execution strategy
By Thuto Motsie CA (SA), CEO of Thamani When a company develops a business strategy Africa’s AI opportunity starts with infrastructure and independence
