Tag: Out of Home Media
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A transformative journey in action
As a leading out-of-home media, marketing services and business solutions company, Provantage has consistently remained committed to creating sustainable opportunities for all South Africans through its Broad-Based Black Economic Empowerment […]
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Tractor Outdoor introduces OOH brand lift attribution measurement in SA
Measuring attribution has been a long-term challenge for the media industry across the ecosystem, both on- and offline. Relying on simple attribution models that often overestimate the impact of direct […]
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Jacques du Preez appointed to the World Out of Home Organisation board
Jacques du Preez, CEO at integrated marketing solutions and media group, Provantage, has been appointed to The World Out of Home Organisation (WOO) board in the role of Director for […]
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IRT Media retains media rights to MyCiTi network for 11th year
IRT (Integrated Rapid Transport) Media, part of the Provantage family, has been awarded the exclusive advertising and media rights for the City of Cape Town’s highly successful MyCiTi Bus Rapid […]
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Tractor expands KZN portfolio with new gateway site
Tractor Outdoor is extending and strengthening its network within the KwaZulu-Natal region, with a series of new site acquisitions planned over the coming months. The first of Tractor’s planned acquisitions […]
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Why LSM is giving way to SEM – How we live vs What we have
ProActive™, the dedicated activation agency of leading marketing and Out of Home media owner, Provantage, consistently gathers measured insight into consumer habits, economic segments and behaviours. LSM (Living Standards Measure) […]
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Tractor appoints Mali Motsumi-Garrido as its new Sales Director
One of South Africa’s leading independent media owners, Tractor Media Holdings, has appointed Mali Motsumi-Garrido as its new Sales Director, effective 1 March 2023. Motsumi-Garrido, who holds a degree in […]
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Provantage evolves into an integrated media and marketing powerhouse
Since its inception in 2003, Provantage Media Group has grown exponentially, establishing itself as one of the top Out of Home Media specialist companies in Africa. In a fast-moving, fluid […]
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The sky is the limit for Primedia Outdoor with Bongumusa Makhathini as its new CEO
After an intense executive search by Egon Zehnder, an international head hunter, Primedia Group announced that leading businessman Bongumusa Makhathini has joined the Group, heading up Primedia Outdoor. It is […]
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Why the Western Cape is set to become the new outdoor media hotspot in 2023
If there were a battle between the provinces, each of South Africa’s nine would have something special to offer. Gauteng, literally meaning the “place of gold” in Sotho, is one […]
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Hollard Changemaker – Creativity and a little good makes a big change
Insurance provider Hollard has launched a boldly creative OOH campaign while taking on a social purpose mission in partnership with billboard industry leaders Outdoor Network and Street Network (part of […]
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Travel is back – with brands advertising at airports benefiting
Travel is back on the agenda for many and this is good news for advertisers looking to attract customers at airports and keep them engaged. Brands that dominated the airport […]
For over a decade, digital marketing has been defined by the pursuit of accountability. From Tropika celebrates South African creativity with Dr Esther Mahlangu-inspired murals and branded taxis
Following the highly anticipated launch of its new limited-edition Ginger Beer-flavoured dairy fruit mix, Tropika What we can learn from AI sceptics
By Linda Saunders, Country Manager & Snr. Director Solution Engineering Africa at Salesforce Across the The best PR advice might be: wait
By Lindiwe Mncube, Account Director at Tribeca PR PR has become very good at moving The emotional arc of rewards
By Lianne Booth, Strategic Projects Director at Achievement Awards Group Most rewards programmes are judged Jacaranda FM’s Good Morning Angels raises over R2 million to give 23 South Africans the gift of sound this Mandela Day
In an extraordinary display of generosity and community spirit, Jacaranda FM’s Good Morning Angels has Should brands stay neutral in our divided world?
By Willem Steenkamp, senior writer and editor at Flow Communications Whether or not a brand Africa’s top marketing minds gather to shift the continent’s narrative
Africa’s leading Chief Marketing Officers are helping shape how societies see themselves, how countries present Regional airports reshape SA’s domestic aviation network
A wave of capital spending at regional airports across George, King Phalo International Airport, Upington Pick n Pay answers rugby’s biggest question in creative new Springbok campaign
