Tag: Optimism
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Hollard takes the doom and gloom out of insurance marketing with relatable ad
Often referred to as a “safety net” for when things go wrong, insurance is not the most uplifting subject and insurance marketing tends to get morbid. Working with their agency […]
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LG’s inspiring brand film goes viral: Life’s Good When You Dive in Smile First
LG’s new brand film, “Life’s Good When You Dive in Smile First,” has taken the digital world by storm, amassing an impressive 95-million views globally, since its release in October. […]
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The Good Things Guy celebrates six years of sharing good news!
Six years ago, one South African citizen turned a reckless challenge into a random act of kindness. Fast forward a few years and today the Good Things Guy platform reaches […]
As artificial intelligence (AI) and the African Continental Free Trade Area (AfCFTA) reshape the marketing BRC confirms 1 January 2027 launch for Total Video Measurement
The Broadcast Research Council of South Africa (BRC) has confirmed that Total Video Measurement (TVM), Jacaranda FM reveals the Top 10 entrepreneurs in this year’s “Her Perfect Pitch” competition
Jacaranda FM has officially announced the Top 10 entrepreneurs selected for the latest edition of its …
By Shobana Sruthi Mohan, Enterprise Analyst at ManageEngine For the past two years, enterprise AI The era of “feel-good marketing”: Why positivity and purpose-driven storytelling is cutting through the noise
From rising living costs and global uncertainty to the relentless pace of the 24-hour news Community involvement cannot sit on the margins of a media business
By Dimakatso Manganyi, HR Manager and Corporate Social Investment Lead at Kaya 959 When more DOOH is rewriting the rules of game day
As fans take the action beyond the stands, digital out-of-home gives brands a way to Anthropic and Salesforce announce Claudeforce & Salesforce in Claude
Salesforce and Anthropic are announcing Claudeforce, an expanded strategic partnership bringing Claude’s intelligence and reasoning Why the best business strategy is nothing without a clear execution strategy
By Thuto Motsie CA (SA), CEO of Thamani When a company develops a business strategy Africa’s AI opportunity starts with infrastructure and independence
