Tag: +OneX
-
Unlock the full power of machine learning for your campaigns
By Carli Gey van Pittius, Head of Digital Media at +OneX Smart bidding on programmatic platforms such as Google and the Meta apps (Facebook, Instagram and WhatsApp) has come a […]
-
6 things top-performing professionals are looking for in post-pandemic company culture
New-age systems and solutions integrator, +OneX, was established in the early months of the pandemic and has grown from a core team of four to 250 employees through acquisitions and […]
-
Don’t miss the window of opportunity that opens before your customer knows they’re ready to buy from you
By Grant Lapping, Digital Executive at +OneX We operate in a cluttered media environment, where advertisers and programmatic platforms have turned targeted advertising into a science. In this competitive world, […]
-
Why SQL skills are becoming essential to digital agencies in a cookieless world
By Francois Jooste, Digital Campaign Manager at +OneX Browse any social media feed and you’re likely to come across a video or post advocating that you learn SQL to supercharge […]
-
Data modelling: A powerful competitive advantage in the new data privacy landscape
By Grant Lapping, Digital Executive at +OneX Over the past couple of years, we have seen major shifts in the privacy landscape that are making it more difficult for brands […]
-
The best of both worlds: how to get the most from inhouse and external digital skills
By Grant Lapping, Digital Executive at +OneX With advertisers, particularly retailers, allocating a larger share of their ad spend to digital channels, many are debating how they can best access […]
-
Digital marketing year in review: TikTok and Google Performance Max unlock new possibilities
By Natascha Torres, Head of Digital Strategy at +OneX Over the past year, social media and programmatic platforms have launched a range of powerful new features and tools for digital […]
-
Riots: an inflection point for digital media and a wakeup call for digital literacy and empowerment
By Grant Lapping, Digital Executive at +OneX The unrest that rocked South Africa in July this year will no doubt prove to be a watershed in ways that political scientists […]
-
Brands need an action plan for a world beyond third-party cookies
By Mario de Lima, Head of Digital Media at solutions and systems integrator +OneX For years, brands have relied on third-party cookies and mobile identifiers to deliver personalised ads to […]
-
Tomorrow’s digital agency will need deeper technical integration and implementation skills
By Grant Lapping, Digital Executive at +OneX Anyone who works in the digital world knows how quickly it evolves. When I look back at the digital campaigns I ran in […]
-
+OneX acquires DataCore Media to strengthen data and digital transformation portfolio
+OneX, a new-age solutions and systems integrator that forms part of the Reunert Group, has acquired digital media and data consultancy, DataCore Media, to add an online marketing capability to […]
As artificial intelligence (AI) and the African Continental Free Trade Area (AfCFTA) reshape the marketing BRC confirms 1 January 2027 launch for Total Video Measurement
The Broadcast Research Council of South Africa (BRC) has confirmed that Total Video Measurement (TVM), Jacaranda FM reveals the Top 10 entrepreneurs in this year’s “Her Perfect Pitch” competition
Jacaranda FM has officially announced the Top 10 entrepreneurs selected for the latest edition of its …
By Shobana Sruthi Mohan, Enterprise Analyst at ManageEngine For the past two years, enterprise AI The era of “feel-good marketing”: Why positivity and purpose-driven storytelling is cutting through the noise
From rising living costs and global uncertainty to the relentless pace of the 24-hour news Community involvement cannot sit on the margins of a media business
By Dimakatso Manganyi, HR Manager and Corporate Social Investment Lead at Kaya 959 When more DOOH is rewriting the rules of game day
As fans take the action beyond the stands, digital out-of-home gives brands a way to Anthropic and Salesforce announce Claudeforce & Salesforce in Claude
Salesforce and Anthropic are announcing Claudeforce, an expanded strategic partnership bringing Claude’s intelligence and reasoning Why the best business strategy is nothing without a clear execution strategy
By Thuto Motsie CA (SA), CEO of Thamani When a company develops a business strategy Africa’s AI opportunity starts with infrastructure and independence
